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Coachella Music Festival - Image by Benjamin Farren on Pexels

Every year, Coachella does something that few cultural events manage at scale: it moves markets. Not just in music or fashion, but in the quieter, more consequential world of brand procurement. As the 2026 edition takes shape, a pattern is emerging among sponsors and merchandise distributors that deserves attention from anyone managing event marketing budgets in Europe and beyond.

Chances are that you have heard about the current COVID-19 pandemic that is sweeping the globe and, in the process, crippling much of the economy. In such troubled times, plenty…

Almost every business relies on supplies, like equipment and raw materials, to keep itself running and eventually turn a profit. The cost of your supplies will play a massive role…