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Coachella Music Festival - Image by Benjamin Farren on Pexels

Every year, Coachella does something that few cultural events manage at scale: it moves markets. Not just in music or fashion, but in the quieter, more consequential world of brand procurement. As the 2026 edition takes shape, a pattern is emerging among sponsors and merchandise distributors that deserves attention from anyone managing event marketing budgets in Europe and beyond.

— last modified 22 April 2020 Statement ahead of the EU heads of state and government video call Dear EU leaders, In order to overcome the extraordinary challenges the COVID-19…

Get ready for Brexit - Photo by Habib Ayoade on Unsplash

Brexit is quite a tedious process – not only in terms of politics but also in the sphere of the global economy and business. Undoubtedly, Brexit predisposes various implications for…