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Coachella Music Festival - Image by Benjamin Farren on Pexels

Every year, Coachella does something that few cultural events manage at scale: it moves markets. Not just in music or fashion, but in the quieter, more consequential world of brand procurement. As the 2026 edition takes shape, a pattern is emerging among sponsors and merchandise distributors that deserves attention from anyone managing event marketing budgets in Europe and beyond.

After the last great global financial crisis, financial service companies searched high and low for a tech tool that would allow them to keep pace with all the new regulatory…

— last modified 08 May 2020 To mark Europe Day tomorrow, and the anniversary 70 years ago of the Schuman Declaration, Christian Verschueren, Director-General of EuroCommerce issues the following statement.…