Are you looking for quick, cost-effective ways to upgrade your product packaging? Maybe you already know that stickers are perfect for you, but you are not quite sure which material you should go for? Or do you just want to learn all there is to know about sticker materials?
We are here to help you with all the above. In this article, we will introduce you to four different types of sticker materials that are perfect for different types of packaging. We will also explain why stickers are the best way to elevate your packaging effectively and create a beautiful customer experience. Does that sound good? Then let us jump right in.
1. Vinyl stickers: True all-rounders
Custom vinyl stickers, like the ones you can check out here, are printed on the most popular and versatile material: white vinyl. White vinyl is scratch-resistant, waterproof and withstands the weather, making them perfect for thousands of applications.
This material sticks to cardboard, glass, metal and much more, which means it can be used as a product or address label or even a security seal. While the material has a white base, this does not mean that you will be stuck with a white sticker. Instead, a broad range of colours can be printed onto the material to create a vibrant, opaque look.
2. Use effect stickers to make it premium
Vinyl stickers do not only come with a white base. You can choose between multiple so-called effect vinyls in gold, silver, metallic or glitter looks. Using a material like this, you can highlight different parts of your design by choosing where you would like the effect to shine.
You can either work with the material or print a colour over it to get a coloured glittery or metallic effect. If you have specific parts of your design or logo you would like to appear opaque, white ink can be used to dilute the effect.
Effect materials are a great way to communicate the luxurious, high-quality edge of your brand to potential customers. Something as easy as a holographic label can add the perfect premium touch to your brand.
3. Go green with biodegradable paper
You do not have to opt for vinyl-based stickers. Instead, sticker printing has evolved which means you can explore sustainable and eco-friendly sticker options. Our favourite is biodegradable paper. Made from wood-free paper, it dissolves within 12 weeks after being put in the food waste bin. Made out of paper, it is thick and comes with a natural matte finish, giving it a premium feel.
This material is perfect for environmentally conscious brands that have already invested in compostable product packaging and recyclable options. Using eco-friendly stickers can help you communicate your values to your customers without impacting the planet.
4. Transparent stickers to stand out
Our last option of transparent or clear stickers. These are perfect for any application where you would like the background to shine through. Transparent stickers make brilliant wine or cosmetic labels as they work with the colour of your product.
Similar to effect stickers, you can use this clear material to create amazing effects. Printing a colour on top of this material results in a stained-glass effect that will make your packaging stand out.
Transparent stickers can be printed on clear vinyl or see through bio-plastics made from sustainably sourced wood pulp. Both materials can be used to create beautiful clear product labels as the image below shows.
We hope you loved these tips and are now ready to find your perfect sticker material. If you have any additional tips or questions, please feel free to share them in the comment section below.
