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Coachella Music Festival - Image by Benjamin Farren on Pexels

Every year, Coachella does something that few cultural events manage at scale: it moves markets. Not just in music or fashion, but in the quieter, more consequential world of brand procurement. As the 2026 edition takes shape, a pattern is emerging among sponsors and merchandise distributors that deserves attention from anyone managing event marketing budgets in Europe and beyond.

With Covid-19 forcing nations to undergo complete lockdown, regular wage earners are finding it challenging to make ends meet. On the one hand, they need to stay inside, while on…

Let’s talk about modern business. A lot of employees and freelancers do their work online. The online business is booming. Nevertheless is meeting people in public the nicest and most…

— last modified 09 April 2020 The EU Social Partners in the retail and wholesale sector are working together to ensure the continued safety of its workforce who are interacting…