Office phone - Image by Gerd Altmann from Pixabay

International expansion does not always begin with a new office, a large local team, or months of preparation. Sometimes it starts with a few orders from another country. A potential client sends an enquiry, a company notices overseas traffic on its website, or a small advertising campaign begins to attract attention in a new market.

Defence aircraft in formation - Image by Israel Torres on Pexels

European countries are aware of their need to rearm, but Italy’s 2026 defence budget might face cuts after the EU put Italy in an excessive deficit procedure (EDP) following its 2025 deficit of 3.1%. This scenario compromises Italy’s access to EU financing instruments for defence, and, underscores the urgent need to reinforce bilateral cooperation. France, facing similar budget difficulties, is a partner with high potential.

CEO recruitment - Image by Alvin Mahmudov on Unsplash

Recruiting an exceptional CEO has become one of the most important challenges facing UK businesses today. In a market shaped by rapid change, talent shortages, shifting board expectations, and stronger competition for proven leaders, organisations need more than a standard hiring process. They need a clear strategy, a strong employer brand, and a disciplined approach to leadership evaluation.

Playing on laptop

Every year, businesses invest significant resources into promotional campaigns designed to attract attention, generate leads, and increase sales. Yet while some campaigns create excitement and engagement, others struggle to gain traction despite similar budgets and objectives. The difference often comes down to psychology.