16.5% of people 16 years or older in the EU used tobacco and related products (e-cigarettes, nicotine pouches or heated tobacco products) daily in 2025, according to Eurostat.
The figures from the EU’s statistics agency show that this was a slight decrease from the 17.5% registered in 2022. Most people (77.5%) do not use such products or had not used them in the 12 months prior to the data collection.
Data show that 20.8% of men smoked every day, compared with 12.6% of women. Both shares decreased slightly compared with 2022, when 22.2% of men and 13.1% of women smoked daily.
By age group, the highest share of daily users of tobacco and related products was in the 35 49-year group (21.3%), followed by those aged 25-34 years (19.9%) and 50-64-years (19.8%). The youngest and oldest age groups had the lowest shares, at 12.1% and 9.1% respectively.
Among EU countries, Bulgaria (26.3%), Sweden (23.9%) and Croatia (23.6%) recorded the highest shares of daily use of tobacco and related products among people 16 years or older.
The Netherlands (9.9%), Ireland (11.7%), Belgium (13.6%) and Luxembourg (13.8%) had the lowest shares.
In 17 EU countries, the share of people who used tobacco and related products daily decreased between 2022 and 2025. The largest decreases were in Spain and Luxembourg (each -2.1 percentage points (pp)). In contrast, Croatia and Lithuania (each +2.7 pp) recorded the largest increases.
