Social media – Image by Biljana Jovanovic from Pixabay
(LUXEMBOURG) – 59 per cent of the EU population took part in social networks such as Facebook, X, Instagram, Snapchat and TikTok in 2023, according to figures released Tuesday by the EU statistics agency.
Eurostat data for 2023 found that an average of 59% of EU individuals created a user profile, posted messages or made other contributions to the social networks.
When it comes to the percentage of EU individuals who took part in social networks, Denmark was the country which reported the highest share with 91%, followed by Cyprus (83%) and Hungary (81%).
The lowest percentage shares of participating in social networks were reported by France (44%), Germany (49%) and Italy (53%).
Danish regions reported highest shares in usage of social networks
In 224 out of 273 EU regions, participation in social networks stood above 50%. The highest shares were registered in 6 Danish regions: Midtjylland (93%), Hovedstaden (the capital region) (92%), Syddanmark (90%), Nordjylland and Sjælland (both 89%).
Other EU regions also reported high shares of use of the internet for social media, such as in the 3 Hungarian regions of Budapest (86%), Közép-Magyarország (85%) and Pest (84%), as well as Flevoland (84%) in the Netherlands.
The lowest shares, alike and below 40%, were registered mainly in France and Germany. In France, these were Guyane (22%), Martinique (29%), Guadeloupe (30%), Bretagne (38%), Haute-Normandie (39%) and Bourgogne (40%). In Germany, these were the regions of Sachsen-Anhalt (35%), Brandenburg (36%), Thüringen (38%) and Mecklenburg-Vorpommern (40%).
Further information, Eurostat
Statistics Explained article on digital economy and society statistics – households and individuals
