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Coachella Music Festival - Image by Benjamin Farren on Pexels

Every year, Coachella does something that few cultural events manage at scale: it moves markets. Not just in music or fashion, but in the quieter, more consequential world of brand procurement. As the 2026 edition takes shape, a pattern is emerging among sponsors and merchandise distributors that deserves attention from anyone managing event marketing budgets in Europe and beyond.

— last modified 15 December 2017 International wildlife charity Born Free, alongside a coalition of NGOs, is urging the European Commission to take bold action and shut down the ivory…

Baking cakes

For a startup business, finding financing can be challenging. The money to start or expand can be tough to find. It is easy for an entrepreneur to plan for their…

Sweden is known for its enviable free market and high standard of living, but the country is currently facing issues surrounding personal debt. A few weeks ago the Swedish government…