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Automating for Efficiency: Your Business Guide

Automation was once the buzzword that accompanied the release of ever-more complex machines - like those that work on vehicular production lines in the modern era.

Part robot, part machine, these objects stripped back the costs of producing and allowed human staff to focus on the finer detail that only a human could do. In the modern era, though, automation is a digital technology: we're asking digital algorithms to do ever-more complex tasks. As such, this article focuses on how you can automate, using modern technology, to make your business more efficient in 2020 and beyond.


Let's first look at an area in which you want there to be no human error and, ideally, constant and instant financial updates. When you're running your accounts, you need them to be watertight to avoid penalties for skewed bookkeeping and fines from the taxman if you're not paying the right figure in tax. Meanwhile, accounting software will be able to do plenty more with your financial data – like mapping out sales forecasts, anticipating peaks and troughs, and showing you how your financial health is doing when compared to past projections. These software packages are some of the most important in modern business.

HR Systems

In your HR department, if things are still run manually, you're wasting hundreds of employee hours per month on something that a very simple piece of software can cover in minutes. This HR management and payroll software that's emerged within the last decade – and it's saving businesses time across the world as a result. Automate your payroll with the simple addition of a streamlined software package that will help your staff focus on what matters: keeping staff happy and motivated throughout your business.


Your marketing team may pride themselves on their creativity and the sense that their job cannot be automated, but the truth is that much of what they do can indeed by performed or enhanced by a computer and the software uploaded onto it. A simple example comes in the form of data analysis – something you could use across your business to inspect your customer data and the patterns in the data that reveal your sales successes and failures. In marketing, simple software can help you process customer data to understand demographics, and to A/B test certain adverts to suit a specific audience.


Finally, if you're the kind of business that likes to keep on top of how you communicate with members, customers, and clients, it may be well worth you investing in a communications software that helps you send automated emails out to newly onboarded clients, or other communication materials to those who would like to know that their order is processed and that what they have purchased is being shipped on its way to their home. There are some excellent cloud-based software solutions out there to help you with this important part of your overall business automation process.

Use these tips to get your business fit for the 2020s, with automation software onboarded to help your staff work harder and better week after week.

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