Close Menu
    Latest Category
    • Finance
    • Tech
    • EU Law
    • Energy
    • About
    • Contact
    EUbusiness.com | EU news, business and politicsEUbusiness.com | EU news, business and politics
    Login
    • EU News
    • Focus
    • Guides
    • Press
    • Jobs
    • Events
    • Directory
    EUbusiness.com | EU news, business and politicsEUbusiness.com | EU news, business and politics
    Home » Opportunities for savvy investors in the rental market

    Opportunities for savvy investors in the rental market

    eub2By eub230 April 2025 focus No Comments3 Mins Read
    — Filed under: Focus
    Share
    Facebook Twitter LinkedIn Pinterest Email

    The UK rental market has been in a state of flux for some time, with soaring rents, and increased demand from people priced out of buying their own home, plus a whole host of regulatory changes.

    While some people might see these issues as a reason to steer clear, for savvy property investors they represent a huge amount of opportunity. These trends for increased demand and growing yields are reflected within many EU countries too, so the opportunities are not limited to the UK.

    The resilience of the rental market

    It’s becoming harder for young people to get on the property ladder in the UK, with average selling prices far exceeding any increases in average salaries. There are still some European countries, like Denmark, Sweden and Ireland, where property is more affordable, but in many places first time buyers are priced out of the market. While this is bad news for them, it’s great news for portfolio property investors as it means the UK and EU rental markets are seeing a steady growth in demand, especially in cities and commuter areas. 

    The key is to identify your potential rental yield and to find the areas where rental yields are strong or showing signs of growth. Northern England typically sees the strongest rental yields in the UK, based on the affordability of property. Head across the Irish Sea and Ireland is currently seeing very strong rental yields and benefits from strong UK links.

    Rethinking your exit strategies

    Gone are the days when landlords aspired to sell properties with vacant possession. If you’ve got reliable tenants, it benefits both the buyer and seller to keep them in place as it avoids any void periods and the complications of the eviction process. You can carry on making money up until completion and the new landlord gets a ready-made income stream with no set-up delays.

    Of course, you need to be respectful when selling a house with tenants to keep the process smooth and stress-free for the people living in your property. For example, you’ll need to give at least 24 hours’ notice before any viewings, and it makes sense to keep an open line of communication so that they feel secure.

    Stability, not speculation

    Another interesting shift in the buy-to-let market across the EU and in the UK is the growing number of investors looking for long-term rental income rather than money from short-term flipping. This has a number of factors driving it, not least the huge increase in the cost of building materials and labour – flipping a property has become significantly more expensive and therefore a lot less profitable.

    Investing - Photo by Campaign Creators on Unsplash

    By contrast, investing in a buy-to-let with tenants who can provide an instant source of reliable cash flow is extremely attractive in our current period of economic instability. Having a regular, predictable income is very valuable and more and more investors are feeling the draw.

    Whatever strategy you decide on, there are huge opportunities for property investors in the UK and the wider EU, and with rents continuing to rise as housing demand exceeds supply, that looks set to continue. 

    Add A Comment

    Comments are closed.

    eub2
    • Website

    eub2 is the default publisher for EUbusiness.

    Related Content

    Stocks trading - Image by Csaba Nagy from Pixabay

    How European market volatility drives demand for tax efficient trading strategies

    Horse racing - Photo by Valentine Kulikov on Pexels

    The evolution of entertainment technology and its business impact

    Electric car charging - Photo by CHUTTERSNAP on Unsplash

    The Cost Comparison Guide to EV Charging for Business Fleets

    Norovex

    A Full Look at norovex.com:Markets, Tools & Trading Experience

    Poland EU flags

    European defence: is Poland paving the way towards strategic autonomy?

    Business finance Frankfurt - Image by Kai Pilger from Pixabay

    How Europe’s Digital Shift Is Reshaping Modern Business Growth

    LATEST EU NEWS
    Oil tanker - Image by Erich Westendarp from Pixabay

    New EU mechanism to lower price cap for Russian crude oil to $44,10 per barrel

    15 January 2026
    Robot doctor - Image by Thomas Meier from Pixabay

    EU launches EUR 307m artificial intelligence and related technologies calls

    15 January 2026
    Valdis Dombrovskis - Photo © European Union 2026

    Brussels presents 2026–2027 financial support package for Ukraine

    14 January 2026
    Renewable energy - Image by Maria Maltseva from Pixabay

    Nearly 50pct EU electricity came from renewables in 2024

    14 January 2026
    Olives - Image by Marco Centenaro from Pixabay

    EU’s checks on olive oil need tightening up: auditors’ report

    14 January 2026

    Subscribe to EUbusiness Week

    Get the latest EU news

    CONTACT INFO

    • EUbusiness, 117 High Street, Chesham Buckinghamshire, HP5 1DE, United Kingdom
    • +44(0)20 8058 8232
    • service@eubusiness.com

    INFORMATION

    • About Us
    • Advertising
    • Contact Info

    Services

    • Privacy Policy
    • Terms
    • EU News

    SOCIAL MEDIA

    Facebook
    eubusiness.com © EUbusiness Ltd 2026

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login to your account below.

    Lost password?