Focus

Publish your company news and EU-related articles directly onto the EUbusiness web site and reach a global audience of over 64,000 unique visitors every month. Email enquiry

Coachella Music Festival - Image by Benjamin Farren on Pexels

Every year, Coachella does something that few cultural events manage at scale: it moves markets. Not just in music or fashion, but in the quieter, more consequential world of brand procurement. As the 2026 edition takes shape, a pattern is emerging among sponsors and merchandise distributors that deserves attention from anyone managing event marketing budgets in Europe and beyond.

Slot machine businesses can be very lucrative as they offer stable income and great future potential since people are highly interested in playing these games right now. The problem is…