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Every year, businesses invest significant resources into promotional campaigns designed to attract attention, generate leads, and increase sales. Yet while some campaigns create excitement and engagement, others struggle to gain traction despite similar budgets and objectives. The difference often comes down to psychology.
— last modified 20 February 2020 EuroCommerce Director-General Christian Verschueren, speaking on the launch of the European Digital Strategy by Commission President Ursula von der Leyen, executive Vice-President Margrethe Vestager…
— last modified 19 February 2020 The European Union has set digital transformation as one of its key pillars for the next five years. New data-driven technologies, including Artificial Intelligence…
Gambling advertising has been a hot button issue in Europe for decades, but in recent months, new developments have seen the banning of gambling-related advertisements. While this is a global…
Millions of businesses and professionals are still using spreadsheets to keep track of things like financials, customer contact information, and other forms of data. While spreadsheets were the pinnacle of…
Ukraine has long been defined by corruption and conflict with Russia which are cited by international investors as one of the top reasons they stayed away from the nation. Ukraine…
— last modified 13 February 2020 EuroCommerce Director-General Christian Verschueren commented on 12 February on the approval by the European Parliament of the EU-Vietnam Free Trade Agreement (FTA). “We have…
