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EU regulations challenge retail brokers, eToro and Plus500 adapt

01 May 2023, 12:52 CET

EU regulations have had a significant impact on retail brokers, such as eToro and Plus500, in recent years. The new regulations have created challenges for these companies, but they have also spurred innovation and adaptation to new laws.

The European Securities and Markets Authority (ESMA) has introduced a number of regulations aimed at protecting retail investors. These regulations have included measures such as capping leverage limits and introducing negative balance protection. While these regulations have been welcomed by many investors, they have also created challenges for retail brokers.

"The retail brokerage industry is constantly evolving, and the impact of EU regulations on companies like eToro and Plus500 is just one example of this," said James Knight, Editor of Education at Invezz.com - a website that provides guidance and rankings for trading platforms in Europe.

eToro, one of the largest retail brokers in Europe, has had to adapt to the new regulations in order to remain competitive. One way in which the company has done this is by expanding its product offerings. eToro now offers a wider range of investment products, such as exchange-traded funds (ETFs) and cryptocurrencies, in order to provide its customers with more options.

"We believe that our new product offerings will help to mitigate the impact of the new regulations on our business," said eToro CEO Yoni Assia in a recent interview with Finance Magnates.

Plus500, another major retail broker, has also had to adapt to the new regulations. The company has implemented a number of changes to its trading platform in order to comply with the new rules.

"We have worked hard to ensure that our platform is compliant with the new regulations, while also maintaining a user-friendly experience for our customers," said Plus500 CEO Asaf Elimelech in a recent statement.

While the new regulations have created challenges for retail brokers, they have also spurred innovation and adaptation to new laws. In the words of ESMA Chair Steven Maijoor, "Our aim is to ensure investor protection while at the same time promoting innovation."

As these companies continue to adapt and innovate, investors can be confident that they are well-protected by the regulations put in place by the EU.

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