How SEO Agencies Became Small Businesses' Lifeline During the Pandemic
The COVID-19 pandemic has severely altered business models throughout Scotland, propelling firms of all sizes into the digital era. Though the transition was already well underway prior to the coronavirus outbreak, it has certainly precipitated the adoption of online activities.
The end of the Brexit transition period has compounded the challenges the country has been facing, encouraging it to promote innovation and growth in the form collaborations with EU partners via the digital single market. Enlisting the help of Scottish SEO agencies, businesses have been building or strengthening their online presence.
Gaining Traction with the Help of Scottish SEO Agencies
From green grocers inviting shoppers to place orders online for a drive-through pickup to gyms creating platforms to allow anyone to exercise from home, the upside of the pandemic – if ever there was one – has certainly been encouraging outside the box thinking.
Though companies have rivalled in creativity to come up with ever more convenient ways to utilise the online space, gaining the right kind of exposure, on the other hand, has proved challenging. Scottish SEO agencies such as Eskimoz have been playing a crucial role in helping small firms pivot their business models.
The techniques used by SEO experts are one of the most cost-effective ways to generate qualified leads. Although some may argue that optimising one’s website can be done as you go, the reality of it is that navigating the demanding, ever-changing algorithms all while trying to remain relevant in the midst of a global pandemic is near impossible for business owners. Quite used to doing everything necessary to keep on top of Google’s requirements, Scottish SEO agencies knew exactly how to adapt and how to bring their clients to the top page of a relevant SERP (Search Engine Result Page).
This has allowed Scottish businesses to not only stay afloat, but to look outwards and consider the benefits of reaching new audiences.
SEO as a Tool for Continued Growth
There is little doubt that the effects of the economic crisis will continue to be felt for years to come. Yet, having learned to act at speed to keep their activities pertinent and to diversify their income streams, small businesses will not lose the benefits of their efforts post COVID-19. Instead of turning to their Scottish SEO agency for “emergency support”, they will start to consider the long-term validity of their marketing strategies, something that, once again, SEO experts are very well versed in.
The very essence of SEO is its sustainable approach in terms of how it generates traffic. Unlike traditional ad campaigns that focus on creating an instantaneous albeit short-lived buzz, search engine optimisation is a marathon rather than a sprint. As a result, those who hired a Scottish SEO agency to boost their sales during the pandemic will keep on reaping the rewards for years to come at minimal cost. Once the health crisis is under control and business starts to pick back up, they will be ready.
The recent events have modified our definition of geography and supported the rise of a Digital Scotland which will continue to build upon the efforts made in the face of the pandemic. With the digital transition now fully engaged, there will be no reverting back to the old ways of doing business. Instead, the changes it has brought, in line with the social, environmental, and societal aspirations of the active population, are outlining new standards. As a result, SMEs can look forward to continued growth as they move towards a borderless market without ever having to break their ties with their local community.