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How Menu Signboards Persuade Customers to Buy More

25 February 2021, 00:02 CET

Digital menu boards are colorful, eye-catching display systems that aren’t only used in restaurants but in any business. The screens display in a lively, mesmerizing fashion, specials and promotions, and other useful information that can certainly see an increase in sales for any business.

Add text and images in seconds

The beauty of menu signboards is that it doesn't matter how things change in your restaurant or any other business because your menu sign board changes to adapt.

Product descriptions and messages can be changed by anyone and not just by a special, dedicated design team. With digital menu board software, you can be adding images, changing item descriptions, editing prices and changing information for breakfast, lunch and dinner, as well as special event menus.

With Mandoemedia.com, their drag and drop signage builder allows anyone to think up signage that makes an impact. You can add text and images as you see fit and personalize it to your unique business needs. Mandoe are always available to help you with the thousands of stock images to personalize your signage.

Bring some items into the spotlight

In a restaurant setting, menus with multiple pages will mean some delectable dishes going hidden and undetected. The best restaurant owners are out to please and cutting down on some offerings is out of the question.

Some delicious treats on page 4 and 5 of a menu that is never even noticed can get their time in the spotlight with a digital menu board. A product can be made to look incredibly appealing on a digital menu sign board that it no longer remains an unknown item. Digital signage brings to life some offerings and can simplify the purchasing process for the customer as well.

Influential menu sign boards

High-quality images on an electronic board are guaranteed to be eye-catching. Research tells us that 8 out of 10 people passing by will enter a store due to its signage – bright, visual images that stand out from the rest.

Choosing what your adverts will look like and the amount of information on it will be important considerations. After all, it's giving your brand visual identity. Research is important too. Studies tell us that when people enter a food outlet, they always first look in the upper right corner of a menu. This kind of knowledge is used by the restaurant to add specials and promos.

You want an easy-to-edit template that won't require a whole lot of additional design work. Content needs to be structured in a logical order for customers to understand it. Your menu board needs to symbolize your brand through the best choice of color, text and theme.

Signage that is fun to look at

Many restaurants have switched to digital menu boards because of their modern appearance. Digital signage displays can be on any size screen and get their message across via content and images or both.

There are so many advantages that digital menu boards can give any food business and providing customers with exciting information on bright, colorful screens is far more exciting than non-moving, static adverts. The signboards come in various sizes and formats and there is a solution for a tiny coffee shop to huge dining halls. The options are endless and you can choose menu sign boards that are standing or wall-mounted.

If you're spending too much time updating your menus or printing out posters on upcoming promotions, a digital menu board will bring your business and restaurant into the 21st century. It will also bring in customers eager to try what's on the menu.

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