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You are here: Home Focus Swedish gaming company LeoVegas expands into the Japanese market, more determined to build on success

Swedish gaming company LeoVegas expands into the Japanese market, more determined to build on success

LeoVegas, a Swedish gaming company and provider of online casino and mobile betting services, manages to expand its business to the Japanese market, a move that enables rapid growth and strengthens its position as a GameTech leader.

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With interest in online gambling increasing by the day, Japan is one of the most prominent economies in Asia. The revenue generated by online gambling activities will no doubt prove to be a steady source of income. LeoVegas continues the expansion of its brand across the world offering local players a premier gaming and entertainment experience. Previous experience in Japan has helped LeoVegas shape its offering to specific consumer tastes and preferences. It will be interesting to see how the company will be received in the sun-rising market. In this article, we'll attempt a thorough review of Leo Vegas in Japan.

LeoVegas makes its mark with singular game designs and marketing content

So as to branch out into the Japanese market, the King of the Mobile Casino has generated new gaming ideas to appeal to customers who value simplicity and speed showing that it's an innovative leader. Casino game enthusiasts can enjoy a wide range of games, including but not limited to slots, roulette, blackjack, baccarat, and card poker, which can be played via desktop computers and mobile devices. Covering the entire gaming category that one can possibly imagine, Leo Vegas delivers classic titles, as well as games made in collaboration with big names such as Push Gaming, Microgaming, and Netent. Streaming elements have been incorporated into some of the games; basically, players are able to share their achievements with their fans.


To gain a sizable consumer base in Japan, the Swedish gaming company has resorted to content marketing. Attention needs to be paid to the fact that LeoVegas is committed to responsible gaming and struggles to keep control of third-party advertising to protect its brand from being promoted on websites that don't comply with international rules. Recently, the Swedish gaming company applied for GiG's marketing compliance tool, which makes it possible for operators to establish their own criteria and checklist parameters to scan and verify affiliate websites. Content duplication by unauthorized people is no longer possible. Surprisingly, many were copying affiliate reviews without demanding permission.

Founded in 2011, by Gustaf Hangman and Robin Ramm-Ericson, Leo Vegas operates in several international markets. Even if efforts continue to be made to respect every regulatory expectation, it's still challenging to meet the needs of a market that is moving at a rapid pace. 2020 brought a great many challenges to the casino industry, the coronavirus outbreak driving focus on the online sector. Just like other casino operators, LeoVegas focused its attention on online gambling, with the pandemic stopping nearly all live events. Gaming companies coming face to face with the loss of important markets, the only solution is to offer virtual slot machines, poker, bingo, and casino games. This is how the situation presents itself, at a global level.

Gambling for global success: The online casino market in Japan

Europe is commonly looked upon as an international example of how providing web-based gaming can be handled. Leo Vegas, which is present in Sweden, Denmark, Norway, Finland, Spain, and Italy, has survived the coronavirus pandemic and avoided complete shutdown by letting people enjoy the freedom and flexibility of online gambling. What is more, it has been able to deliver on its growth strategy and break through into the Eastern Asian market. Owing to technological advancements and the implementation of new laws, the online casino market in Japan is expected to boost in the years to come. According to the experts, the Japanese gambling market has the potential to become the second-largest one in the world

In Japan, the only types of betting activities currently legalized are wagering for lottery, soccer toto, and public sport. The only way for the Japanese to gain access to games offered in online casinos is to use the websites of foreign operators such as LeoVegas. The platform welcomes casino game enthusiasts who are looking forward to honing their skills and walking away with more cash in their pockets. We're talking about a user-friendly website with an intuitive design. For the time being, gambling is prohibited in the Land of the Sun. The good news is that certain loopholes exist and people can win financial rewards by playing certain games, or betting on sports. The current climate brought about by the health crisis has forced gamers to look for alternatives to games such as Pachinko.

Leo Vegas accommodates foreign customers, in localized content, games being available 24 hours a day, 7 days a week. Slots or roulette can be enjoyed from the comfort of the home, free from the confinement of brick and mortar establishments. Japan has the highest number of Internet users in the world and it's expected to grow further in the next few years, so it makes perfect sense to invest in such a market. Every game made available at in Japan comes with a mobile-friendly structure, meaning that players can enjoy them on their Internet-enabled devices. The Swedish company is looking forward to offering the Japanese market fun and entertainment and is sincerely interested in improving the local ecosystem.

All in all, the online casino market in Japan isn't saturated and will gladly welcome new brands. The market has slowly but surely opened itself to newcomers, adopting the concept of globalization as a means to revitalize the industry. There's no better time to expand into the Japanese market than now. To sum up, Japan represents an ambitious target. The Swedish gaming company, which has an active presence in multiple countries, will secure success thanks to innovative technology coupled with data-driven marketing. Japanese customers can be very demanding and, more often than not, have different tastes compared to their European counterparts. This is precisely why Leo Vegas has redesigned and redeveloped its offers to succeed with Japanese customers. We're looking forward to hearing more about it.

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