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Swedish Online Casino Company LeoVegas Making Moves

14 January 2021, 11:48 CET

LeoVegas AB, the Swedish mobile gaming company and provider of online betting services, is one of the most popular providers of online casino games. The Sweden-based company has an iGaming platform packed with entertaining video poker games, progressive jackpot games, and all kinds of online casino games.

Founded a decade ago, in 2011, by Gustaf Hangman and Robin Ramm-Ericson, LeoVegas AB operates on multiple international markets, including the UK, the Nordic countries, namely Sweden, Norway, Denmark, and Finland, as well as European countries such as Spain and Italy. The brand has recently entered more exotic markets such as India, a country where it is already called the King of Mobile Betting.

Gambling online - Photo by Aidan Howe on Unsplash

The Indian online gambling environment: An overview

Before we move forward to LeoVegas's efforts to enter the Indian online gambling market, let's dig deeper into how the online gambling environment is in this country.

The Indian online gambling industry has grown exponentially over the past decade. So much that, currently, over 80% of Indians are gambling at least once a year, be it on sports, slots, or casino table games. Betting on horse racing remains the most popular form of betting here, mainly because it isn't illegal, but Indian players also bet on sports such as field hockey and cricket.

Yet, besides that, slots and video casino games have become increasingly popular in India thanks to their accessibility on most mobile gambling platforms. And, with 227 million active Internet users in India, out of a total of 504 million mobile device users as of 2019, it's only natural that the Indian players make a large and worth investing market for online gambling companies.

What's more, another great indicator of how big the online gambling market is in India is the increased job opportunities brought by the industry. More precisely, data suggests that by 2022 there will be over 40,000 employees in the online gambling market in the country. Moreover, according to Statista, the revenue generated by the online gaming industry in India is expected to grow up to nearly 120 billion rupees in the financial year 2023. That's a huge increase considering that the numbers were around 44 billion Indian rupees in 2018.

According to data from Medium, it is expected that there will be over 700 million Internet users in India by 2024, out of which 32 million will be a part of the online gambling industry in the country.

Now, it's important to note that gambling is heavily restricted here, except for horse racing and lotteries. However, it is not illegal for non-Indian casino companies just like LeoVegas to offer their betting services to Indian players.

LeoVegas in India

Next, let's dig deeper into what LeoVegas AB is offering to Indian players.

As mentioned above, the online gaming casino provider is already considered the King of Online Betting in the country, making Leovegas rated as top online casino in India. But that's not all. It's not just Indian players talking about the online casino provider. Leovegas is frequently in Indian media as well. For example, an article in the EconomicTimes India has called the casino "one of the top-rated online casino". The article praises the casino's efforts to provide Indian players with a dedicated site but also a trained staff behind the platform to maintain and constantly improve the online betting experience or Indian users.

But why is that? How did LeoVegas successfully attract so many Indian players since its expansion in the country?

The betting site provides a superior mobile betting experience compared to other betting sites. It has both a website and a mobile version for Indian players to choose to bet from their preferred device.

When it comes to the website, it is considered to be user-friendly and provide great usability as all important buttons are easy to find and access. What's more, the site provides minimal loading time, meaning that Indian players with lower bandwidth can still enjoy the online casino without time lags.

As for the mobile version of LeoVegas, the name" The King of Mobile" speaks for itself. In fact, LeoVegas in India first started as a mobile app and then went to the desktop, a bold and completely different move compared to other online casino operators. Unsurprisingly, the mobile-friendly is very user-friendly, allowing players to access anything from the home screen.

In terms of games and entertainment, the online casino offer over 500 slot machines and live casino, with more than 150 different tables Indian users can play at. What's more, Indian players are offered a 100% welcome bonus deposit of up to ?10,000 when they deposit at least ?1,000.

LeoVegas expanding to India to increase revenues

Why is expanding to the Indian online gambling market a great move for LeoVegas?

The Swedish online casino has already made a name for itself around the world, being present in many international markets. With its recent move to enter the Indian online gambling industry, the brand can only expect increased revenues. By offering superior online betting experiences to Indian players, LeoVegas is only likely to find success in India.

Besides that, as mentioned above, the Indian online gambling industry is skyrocketing right now. So, there's no better time to expand to this market than today. Generally, the Indian gambling industry has generated a lot of outsider interest as Indian players can only bet with non-Indian providers. So, it's only natural that the Swedish provider got on board to making betting easier for established online gambling fans in India.

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