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What Makes for Valuable Blog Content in 2020?

22 December 2020, 12:59 CET

Many companies still engage with blog content as a form of marketing and to boost their own SEO. This has been a technique for several years, and it can present many amazing opportunities to those who are willing to put the work in to make it right. Here are some of the things that you should look out for if you want to include blog content in your SEO strategies in a worthwhile manner.

Google search - Image by Firmbee on Pixabay

High-Quality Sites

One of the first things you should watch for is the quality of the blogs themselves. The internet is flooded with different sites that all have some degree of quality behind them. Some run their blogs as a hobby without putting that much work into them. For others, this is a career and they are willing to create a high-quality space that other brands like yours can work with.

Ideally, you want to work with the latter. They are likely to have the audience with the size and engagement you need to be able to effectively reach your goals. By using a blogger outreach service, you should be able to get the help you need to

High-Quality Content

In addition to tracking down high-quality sites where you can post your content out, you need to make sure that this content has its own merit. Blogs will not want to feature content that does not provide something for their site. If you have a low-quality piece that does not have anything of value, they are probably going to pass it by. You are just one of many attempting to place their content on this site, so it is vital that you make sure that yours is the best.

On top of this, you want to ensure that your content is of value to its readers. Consumers nowadays value honesty, authenticity, and expertise. You need to make sure that your content displays all three of these. If you can do so, there is a higher chance that they could click on your link and head through to your site.

Variable Content

You also need to make sure that you are producing a good variety of content to be posted out across blogs. The standard length for many tends to be around 500 words, but there are many benefits to producing long-form pieces that clock in at 1000 words or more.

Mixing your content between the two is a good move to make. Long-form pieces can carry more detail, more insights, and can be incredibly valuable to you for SEO. You need to make sure that your content strategy includes both.

While blog content has been around for years, it is most definitely a path that still has value for those trying to improve their SEO and SERPs rankings. As a result, it is important that a business correctly curates and manages their blog content so they can get the most use out of it as possible.

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