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Online Marketing Terms that Every Small Business Owner Should Know

When you are looking for affordable and effective ways to boost your brand and increase business, you can't do much better for your small business than an online marketing campaign.

Online marketing strategies can not only provide you with a decent ROI, but they can help you build your online presence for even more long-term benefits to your company.

Upon first entering the world of online marketing, it very well might feel as though you are attempting to learn a new language. With so many tools available to you, you will want to take the time in advance to familiarize yourself with some of the terminology. Here are a few online marketing terms that every small business owner should understand as they begin to implement online marketing strategies.


One of the most frequently used terms that you will come across is ‘SEO’. Search engine optimization, or SEO, is the process by which you implement specific strategies into your online marketing campaign that make your website, ads, and anything else you publish online more likely to appear in Internet searches.

For example, if you own a pizza restaurant, you want the first thing that someone who searches for “pizza near me” to be the name of your restaurant. The right keywords and phrases within your content will tell a search engine that your site is the best result for that search.

Understanding what factors are at play when a search engine generates results is no easy feat. Many things contribute to prime SEO practice. When you are first embarking on your online marketing journey, it is an excellent idea to enlist the help of an SEO specialist so that you give yourself the best chances at success.

Click-Through Rate

A term that will come up when you are looking to gauge how successful your approaches to online marketing are is ‘click-through-rate’, or CTR. This term refers to the percentage of clicks that you can generate from a particular ad online. You are looking to have a high CTR from the ads that you publish online.

Whenever someone clicks through an ad that you place in an email, for instance, that click will increase your CTR. When your ad has a high CTR, then you know that the strategy you have used has been successful.

Cost per Click

As in all things relating to your business, you are going to want to be aware of the amount that it costs to run a successful online marketing campaign. This is where the ‘cost per click’ will come into play. When you choose to go with a pay-per-click campaign, you will pay a fee to the host site that you go with every time someone clicks on your ad.

The cost per click should be low enough to result in a good return on that investment. Companies who are selling products that are on the more expensive side will find that the generally small fee is worth the investment.

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