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How to Raise Capital for a Tech Startup

02 June 2020, 16:42 CET

The world of tech has seen and will be seeing numerous innovations.

Ipad graph - Photo by Burak K from Pexels

This comes as digital transformation is becoming even harder to avoid. Consumers and businesses need newer and faster solutions to critical problems, and the tech sector has to be the only source for them.

This would explain why there is an uptick in the number of tech startups entering the market. But while coming up with a brand new idea for a product or service reserves a bulk of startup resources, raising enough resources is still the most important component.

After all, you can't flesh out an idea if you don't have the means to bring it to life. On that note, let's take a look at a few ways you can generate the resources you need to finance your tech startup:

1. Develop an effective pitch

Before you can even attract potential investors, you will need to give a compelling reason for the products you are developing. For this, you will need to come up with an irresistible pitch. At the heart of your startup is a compelling narrative of why you're in the tech business in the first place. For that, you can give a chronology that leads towards the kind of offers you have right now. You will also need to highlight the value your product brings to your target market. Honing your pitch helps you get the attention of people who are willing to contribute to the growth of an innovative idea, so long as it causes disruption.

2. Access other people's money

When it comes to establishing a tech startup, it's important that you know where to find financing. Given that you have access to a wide variety of fund sources, you need to decide on the right mix of channels. Typically, you might want to consider pitching to VCs or angel investors. You might also rely on crowdfunding platforms where anonymous investors can contribute some cash to help you develop your vision. These are your initial sources, but as your startup grows or expands to other sectors, you will need to consider ideas such as initial public offerings where you let other people have a stake in your company.

3. Use a 401(k)

If you have been employed for some time now, investing in a 401(k) account is a gift. There are a lot of things you can do with this, starting with investing in a potentially profitable business. The beauty of this option is that you can access your funds at any time without having to pay any taxes. What's more, accessing your 401(k) funds is more viable compared to getting a business loan. If you need to get enough resources to start your business and keep the income rolling, then a 401(k) is the best option to use.

4. Get grants and government assistance

Government grants are available to individuals and private enterprises that are developing beneficial innovations. If you're working on drone technology that promotes sustainability and environmental stewardship, a great source for financing your project would be a government fund or grant that focuses on these aspects.

Tech startups have it so good since there are a variety of ways owners can raise money. It's only a matter of using the right approaches that are guaranteed to secure the resources needed to get the ball rolling!

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