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Europe vs USA: Why Brits and Americans are being drawn to social betting apps

When you think of online gaming, your thoughts are probably drawn to online sports betting, addictively fun gaming apps like the infamous candy crush, or even virtual casino gameplay- all of which have been staples of the British online gaming diet for years.

Sports betting

However, we're now entering a new era of innovation and competition as states like New Jersey have dropped their stance on prohibiting online gambling, inspiring other states to review their laws and opening up a bigger market that's already worth astronomical amounts to millions more people.

As more and more states look towards introducing new legislation in America, more people will inevitably download betting apps and although the standard offerings that tend to draw in players, promos, good choice of games etc…, in this social media- dominated era social elements cannot be overlooked.

In fact, it's expected that revenues from the global social gaming market alone will touch $17.4 billon by 2029, with both U.S.and UK gamers expected to fully embrace online betting in many forms, contributing to the rise.

Online betting is unique as in there are a plethora of games to play, there's the chance to wager some losoe change in the hope of winning big and there's also an emphasis on community interaction which is why many betting brands and sites, both big and small, are trying to incorporate things like chat rooms.

Now that we've deciphered the reasons why online betting is growing more and more popular on both sides of the pond, here are a collection of online casino apps and sites (some available in the EU and others not) that are independently renowned for their offers and many great social elements that make them stand head and shoulders just above the rest.

Caesar's Casino

We start with Caesar's Casino, which has been powered by Playtika and its parent company Caesar's Interactive Entertainment (CIE).

This company has been delivering high quality and immersive social casino apps to a global base of players, with the iconic Caesar's Casino one of its flagship platforms.

Caesar's Casino provides the ideal steppingstone for casual players and those who are new to the fast-evolving world of iGaming, as it delivers a host of low-variance and simple games (mostly slots) that are certified and provide a healthy return-to-player (RTP).

This translates into frequent but relatively modest base game wins, whilst players can also immerse themselves in competitive tournaments that prioritise leaderboards and social interaction over monetary wins.

Paddy Power App

Paddy Power App

Next up it has to be Paddy Power, the brand renowned for sometimes being controversial but there's little disagreement when it comes to people's thoughts about the app. Available on the Android store, and unquestionably one of the best iPhone betting apps, Paddy power appeals to those who are looking for a bit of fun, a wide selection of games and who want to wager and chat along with their friends.

They're very active on social media, even having banter with customers and of course they offer your traditional casino and sports betting games along with sleek graphics, decent loyalty schemes and great bonuses and promotions.

Paddy power have opted for different sections to house gaming and casino away from each other. This simplifies things a little, although there is a little cross-over that occurs due to some games being casino based. The slots are linked up to progressive jackpots and there's plenty of choice

The app is secure, good looking, well established, has good customer service and an easy deposit/withdrawal process. Take a look at how the app looks and find out more about the features from our review below.

Lucky Queen Slots

We close with Lucky Queen Slots, which is powered by Huuuge Games and part of a truly global social gaming network.

It's certainly a platform that connects people across the world through its high quality games, which boast a distinct community element and a simplicity of gameplay that's hard to ignore.

Games such as Samurai Slots are particularly popular, as this low-variance title features five-reels and 25 paylines that deliver free spins, frequent wins and a Super Bonus for bigger wins.

Dragon Slots is also a fun and truly immersive game, and one that combines stunning gameplay and competitiveness with the potential for big wins.

A truly exceptional social casino, Lucky Queen Slots boasts a large games' library and one that may even appeal to more serious and seasoned gamblers in the marketplace!

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