Skip to content. | Skip to navigation

Personal tools
You are here: Home Focus Brilliant Ways to Make an Online Course Attractive To Customers

Brilliant Ways to Make an Online Course Attractive To Customers

Global market insights predict the yearly growth rate of eLearning market is to be 5% by 2025. A lot of people rely on the internet for information.

Starting an online course presents you with an opportunity to share your knowledge with more people, to belong in a community of like-minded individuals who understand you, challenge you and support you and it also gives you a chance to earn money online. It takes skills and commitment to create a course that appeals to many; this article will help you do that.


Choose A Topic You Understand Well.

The intended population will receive your course better if they get the feeling or are aware of your expertise in the field. It does not have to be something complicated; choose a topic you love and enjoy. Choosing a topic you are conversant in makes the process of content creation easier and you will enjoy the process.

Take time to read as much as possible and go through the work of others to update your knowledge. Going through similar courses will also help you find existing gaps and tailor your content towards addressing these gaps. You can also uniquely approach the topic; the trick is to make your content better to attract more sales.

Pick The Best Delivery Method.

The mode of delivery can set apart your online course from the rest. Find a balance between delivering an engaging course, meeting your customer's needs and also making it as profitable as possible. The trick to choosing the best delivery mode is understanding your clients. Some people are better with audio, visual representation or use practical examples. You can decide to use all the above methodologies to make sure that no one is left behind.

Simplicity is the best approach to delivering your course especially if it is the first online course you are creating. Your customers should be able to access the course material conveniently. Your course needs to offer more than a typical blog post if people are going to pay for the course. Make it interactive by adding quizzes, video tutorials, slideshows, online forums or worksheets to make the students engaged.

Narrow Your Content To Only What Is Vital To The Course.

Once you have decided on the topic to teach and gathered information, it is essential that you refine your content. Not every information you collect is valuable in your course. Narrow down your content to make it easy for students to grasp the aspects of the lesson, retain the information and gain a deeper understanding of the course.

Design your course to reflect the level of expertise of your intended audience. For example, if you are dealing with more advanced students, it will be redundant to include the basics of the course in your material. Just dive right into the topics that will advance their knowledge.

Indicate The Learning Outcomes.

The purpose of taking a course is to gain knowledge and a deeper understanding of a particular field of study. For your course to be attractive to potential customers, they should be able to see its benefits. Outlining the outcomes of the course encourages prospective students to enrol for the course; they will have a rough idea of what to expect during and after the course.

Outline and explain what the learner will be able to accomplish and know at the end of the course. Information on the knowledge and skills they will acquire and also where they could practice the skills in the future is also important. Learning outcomes also make sure that the right students enrol for the course hence improving the satisfaction rates. This will go a long way in developing your reputation.

Market Your Product.

Once you are done creating and setting up your course, you will still need to market your product. The process of marketing is continuous, and you need a strategy that works for you to get people to buy your course. You may have a great product, but if people are unaware of its existence, then you will not earn revenue from your hard work.

Your marketing plan should target your desired audience. Make use of your blog as it is a great avenue to market your course mainly if your blog tackles the same topic as your online course. A YouTube video is another excellent marketing tool for online courses. Many people visit youtube to watch instructional videos so use your channel to create regular helpful videos and use the videos to promote your course.

There is so much content on the internet but what sets apart good content from bad ones is its usefulness to people. Following the above instructions will help you create a course that will help students, build your reputation and earn you money.

Document Actions
EU Alerts

EUbusiness Week no. 848
Protecting our 5G future
→ EUbusiness Week archive

The Week Ahead no. 443
Situation in Iran - future of the CAP - sugar sector - EU-Canada summit - Commission President vote

Subscription options