Marketing is a field that as we know is ever-changing. As a result, finding a truly unique idea is often difficult.
However, that doesn’t mean you’ve exhausted all of your marketing efforts; you still have room to grow and to speak to new audience members, sometimes is just takes a little creativity. My hope is that even if you don’t use one of the ideas listed below it will help you in generating a new idea that works for you.
Sell Snacks and Gear at Wineries
If you live in area with wineries, breweries or distilleries around, you may have a new market for your products. People love to eat when they’re tasting different drinks, so you could offer food samples with the tasting and sell food for purchase after. You may also provide graphic design services for t-shirts, postcards or other items. You’re marketing through products and making money in the process.
Facebook Advertisements
For those of you who are Facebook users, maybe you never paid too much attention to the advertisements on the side of the page. However, by giving them a second glance, you’ll realize that they are targeted toward you and the things that you have recently searched online. By using Facebook advertisements, you’re directly reaching out to people who have recently searched for your products.
Awnings as Signs
If you have a shop where people can sit or shop outside, you probably notice that the numbers decrease when the weather is bad.
By putting up an awning, you are combating at least some of those issues. Furthermore, this awning can act as a sign. The sign will call out to people who are walking around in the community and encourage them to come to your shop.
Sidewalk Chalk
Help people who are in a bid to return to a simpler time by letting sidewalk chalk do the speaking for you. Of course, you need to obtain permission from the city or town, but as long as you have the go, you can really grab the interest of people walking by. Use bright colors to announce your business, and you can even draw footsteps to show them how to walk to the shop.
Local Plays
When the community has a local playhouse, you have the opportunity to bring products to the stage. Big companies love to see their products appear in movies and television shows, so you can do so on a smaller scale. Find out if the directors are willing to incorporate any of your products into some of the show’s scenes. Also, many people will pick up a playbill on their way into the play, and you can find out if advertising space is available there.
Contests for Marketing
People love to enter contests because they all eagerly hope that they have a decent chance of winning. No matter what type of social media page you have, you can set up a contest on it. The prize can include a gift certificate to your shop or a box filled with assorted goodies from your store. This content will help to drive traffic to the site and show prospective customers what you have to offer.
Fresh Content
You love all of the content that you currently have your on your website, and you feel as though it really speaks to the goals of your business. However, people are going to stop visiting the pages if all they see is the same material again and again. Don’t under-appreciate the value of fresh content. You can even ask some local writers to produce material for the pages, and they can bring their following along with them.
Improving Your Marketing Campaigns
While you may have finally found a profitable marketing campaign, there is always room for improvement. Don’t wrest on your laurels. You can utilize marketing automation tools and gain insight into specifically how your campaign gets customers into sales. You can also utilize A/B campaigns to tweak your campaigns into increased profitability.
