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Brussels warns Airbnb over pricing policy

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Brussels warns Airbnb over pricing policy

Airbnb - Photo Max Pixel

(BRUSSELS) - The EU Commission and consumer authorities called on online accommodation marketplace Airbnb Monday to align its terms and conditions with EU consumer rules and to be transparent on pricing.

Airbnb's current pricing presentation and some of its terms do not comply with the Unfair Commercial Practices Directive, the Unfair Contract Terms Directive, and the Regulation on the jurisdiction in civil and commercial matters, the EU executive says.

Airbnb is being asked to implement a number of changes and to put together a plan by the end of August. Once Airbnb proposes solutions to rectify this, the Commission will review the proposed changes. If they are not considered satisfactory, Airbnb could face an enforcement action.

While acknowledging that consumers were booking holiday accommodation online and that the sector had brought new opportunities to holidaymakers, Consumer Commissioner Jourova warned that popularity was no excuse for not complying with EU consumer rules: "Consumers must easily understand what for and how much they are expected to pay for the services and have fair rules e.g. on cancellation of the accommodation by the owner," she said. "I expect Airbnb to follow up swiftly with the right solutions."

The presentation of Airbnb's pricing, as well as the distinction between private and professional hosts currently does not comply with the requirements of EU law, says the Commission, in particular the Unfair Commercial Practices Directive.

It says Airbnb needs to:

  • modify the way it presents information on pricing from the initial search on their website, in order to ensure that, whenever properties are offered, the consumer is provided with the total price inclusive of all the applicable mandatory charges and fees, such as service and cleaning charges, or, when it is not possible to calculate the final price in advance, clearly inform the consumer that additional fees might apply;
  • clearly identify if the offer is made by a private host or a professional, as the consumer protection rules differ.

Airbnb's terms of services should also be brought into conformity with European consumer law. The Unfair Contract Terms Directive requires that standard terms and conditions do not create a significant imbalance between the parties' rights and obligations, to the detriment of the consumer. The Directive also requires that terms are drafted in plain and intelligible language so that consumers are informed in a clear and understandable manner about their rights.

With regards to Airbnb, this means, for example:

  • that the company should not mislead consumers by going to a court in a country different from the one in their Member State of residence;
  • Airbnb cannot decide unilaterally and without justification which terms may remain in effect in case of termination of a contract;
  • Airbnb cannot deprive consumers from their basic legal rights to sue a host in case of personal harm or other damages;
  • Airbnb cannot unilaterally change the terms and conditions without clearly informing consumers in advance and without giving them the possibility to cancel the contract;
  • Terms of services cannot confer unlimited and discretionary power to Airbnb on the removal of content;
  • Termination or suspension of a contract by Airbnb should be explained to consumers, governed by clear rules and it should not deprive the consumer from the right to adequate compensation or the right to appeal;
  • Airbnb's policy on refunds, compensation and the collection of damage claims should be clearly defined and should not deprive consumers from their right to activate the available legal remedies.

Finally, the Commission says Airbnb should provide an easily accessible link to the Online Dispute Resolution (ODR) platform on its website and all the necessary information related to dispute resolution, pursuant to the ODR Regulation.

The Commission is giving Airbnb until the end of August to propose detailed solutions on how to bring its conduct in compliance with EU consumer legislation. The Commission and the consumer authorities will meet, if needed, with Airbnb in September to solve any outstanding concern. If the company's proposals are not considered satisfactory, consumer authorities could decide to resort to enforcement measures.

CPC Network Authorities common position letter


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