There are so many channels to reach your target audience that it is sometimes thought that email is becoming less popular. Yet nothing could be further from the truth. Research shows that 86% of companies have an email strategy. But what makes it so effective? In this article you can read the 7 benefits of email marketing.
1. Test, test, test
With e-mail you can A/B test what appeals to your target group and what does not. As a result, you can make your emails more effective and get to know your target audience.
2. It’s direct
Email feels personal, because you communicate with someone in his or her ‘safe’ online environment. It is direct. Your e-mail will immediately end up in the inbox of your ideal customer without there being an intermediary. By segmenting and automation you can also target your target group with exactly the right content. This can make someone feel more engaged and more willing to open the email and click through to your website.
3. It’s not higher math
Creating emails is very accessible and simple. It’s definitely not higher math. In fact, you can automate emails making it even easier on yourself.
4. The possibilities are endless
You can go all the way with e-mails. You can announce new collections or products, share interesting news, offer discount codes and announce sales periods. E-mail can therefore be used for every industry.
5. It’s cheap
Email marketing doesn’t have to be expensive. There are many automated systems that you can purchase for a reasonable price. If you want to start small, there are even many free systems.
6. You can personalize your emails
With email marketing, you can let your target audience determine what kind of emails they want to receive from you. For example, they can choose to only receive updates for new products, but they can also receive offers, daily emails, weekly emails or monthly emails. Customers can indicate to themselves what they need and this makes the emails relevant for the person in question.
7. It increases your brand awareness
Since we are using our mobile phones a lot, we are more aware of the emails that come in. Your target audience receives a notification when an email arrives and as a result, they are more aware of your company name. Whether they open the email or not, they will remember your name. And this may come in handy in the future.
Are you going all the way with email marketing? Or are you going to focus on your organic findability through SEO? If you can’t figure it out yourself, you can always enlist the help of an online marketing agency, such as Brandfirm.
