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How to Improve Customer Experience for Your Online E-Commerce Shoppers

12 March 2018, 17:54 CET

Excellent customer experience is crucial to ensure your e-commerce store is a success. Without it, your site will fail quickly, and your competitors will take advantage of your customers. It should be at the top of your list of priorities to improve customer experience as regularly as possible. If you’re unsure of where to start, consider implementing some of the below tips before it’s too late.

Online E-Commerce Shopping

Improve Website Performance

Improving the performance of your website is one of the basic tasks that can be completed to improve the experience for your customers. Any sort of delay in terms of page loading times could be the difference in losing valuable customers. Improving page loading times can be done by changing web hosting providers, scaling down your image resolutions and even changing CMS platforms completely. Or, if you're already using Magento, you could hire a Magento Agency to improve the speed of your website considerably.

Include Reviews of Your Products/Services

It's crucial you include reviews of your products/services on your site, so customers can see whether your business is worth their time and money. You will always get negative comments towards some of your products/services – that just can't be helped. However, what's most important is that potential customers can see for themselves – and they can see honest reviews from your customers. So, letting your previous customers review your products is a good way to add more content to your site (which could help your search engine presence), and it's also an effective way to build a trusting relationship with new customers.

Make Available Multiple Support Methods

Supporting your customers is the way forward if you want to build long-term relationships. Many online businesses think that just email contact is perfectly fine, but that's completely unacceptable. If you're making your customers wait for days for a response, you're going to seriously lack customers in the future. Research new support methods and always have phone support and live chat available if it's possible. Obviously, if you're just the sole employee of the business, it's going to be challenging to provide numerous support options. However, there are options in being able to offer good support and still have time to run other operations of your online business.

Multiple Payment Options

As well as being accessible for support 24/7, it's also important your customers have multiple ways to pay for their products. It's all well and good having PayPal as your primary payment option, but you should be looking at other shopping carts and the like to accept more options. Many customers pay differently and many more don't trust PayPal with their debit/credit card details and would only prefer to use vouchers they've paid for with cash.

The above are just some of the many alterations/additions you can make to ensure your customers have an experience that is second to none. If you don't provide a top customer experience for your visitors and spend money on implementing new features, you could find yourself at the bottom of the pile as far as competing is concerned.

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