Here's How You Can Use Video Advertising to Sell Products in 2020

In 2020, video advertising will be the most powerful way to connect with your audience. It's predicted to make up more than 80 percent of global internet traffic, indicating a need for more videos in ecommerce.

If you haven't taken advantage of video advertising to sell your products, this is a great year to get started. You just need the right strategies to succeed.

Don't write off traditional television advertising

While television advertising isn't right for every business, it can be highly lucrative for certain companies. According to Eric Thompson of LumenAd, an advertising management software, traditional television advertising "remains an incredibly important tool for marketers looking to drive large-scale brand awareness and still has the ability to create moments that shift culture."

TV advertising's largest drawback is that it can be expensive. It can cost thousands of dollars for one slot in primetime television – however, if you don't air your commercial at the right time, you risk missing your target audience altogether.

For companies that have the resources and ability to create compelling television commercials aired at the right time, the advertising potential is staggering. Don't write it off in 2020 just because there are other mediums of advertising—look for ways to incorporate an effective TV advertisement within your budget.

Put a video or two on your product pages

Invespcro.com, a company that focuses on conversion rates for landing pages, created an infographic with some telling statistics regarding the effectiveness of videos on landing pages. They shared that more than 74 percent of internet users that watched an explainer video about a product purchased that product. Furthermore, 60 percent of consumers would rather watch a video than read a description.

A good product page video will show the product in detail, showcasing all the best features. Most importantly, it will show those features in action so the consumer can imagine themselves using the products. The percentage of ecommerce product pages that have these videos is still shockingly low, despite the proven effectiveness, so adding these videos to your product pages can put you way ahead of your competitors.

Create a how-to channel for your products on YouTube

According to SearchEngineJournal.com, consumers are constantly searching for how-to videos. The volume of these searches has grown 140% over the last 13 years, and you can quickly take advantage of that demand with your own YouTube channel.

Renowned internet marketer Neil Patel suggests making it simple for consumers to find videos about your products by posting them on a playlist. "It promotes you as an expert with tons of great content and makes the user experience easier for your viewers," he writes in a blog post. "As your brand grows, you can take advantage of videos that you didn't even create to drive consumers to your e-commerce site."

Take advantage of influencer marketing campaigns

The influencer marketing landscape has skyrocketed in the last few years. Influencers are paid to endorse products on their social media pages, and you can make the most out of these paid campaigns by asking for video promotions.

Instagram and Facebook Stories are highly effective in influencer marketing. Your chosen influencer will share your product with his/her devoted followers, and the Stories reel feature will put the Story first on the reel.

You could also ask for influencer posts on popular YouTube channels. There are thousands of channels devoted to demonstrating and reviewing products, and if you're confident that your product will stand up to the challenge, send a few free products to these reviewers and ask for honest feedback. These reviews will be unfiltered, raw, and highly valuable for promoting your brand!