Apart from convincing people to visit your website, you should also give them a reason to stay. If the website looks messy, visitors will probably decide to leave.
This refers to the bounce rate. If you notice the bounce rate getting worse, you have to do something about it. The problem might be with the web design. Here are some tips to make the website more organised and less chaotic.
Remove unnecessary tabs
You don’t have to put too many tabs on the website. Some of them might be related and could be under the same tab. As long as you have the basics, you’re good to go. If you wish to publish blogs, you can create a separate website for them. They don’t have to be with the primary website. Avoid using too many sub-categories, too, since they’re difficult to navigate. Instead, determine which information can get merged on the same page.
Remove animations and images
There’s nothing wrong with using animations and images. You need them to make the website look more interesting. The problem is if it’s already overwhelming. Apart from hurting the aesthetic appeal of the page, they also slow the website down. You don’t want people to leave for this reason. So, decide which pictures and graphics can stay and delete the rest. Allow experts like those from XIST2 web design agency in Oxford to help you in this regard. They will make the selection process easier.
Don’t use background music
Gone were the days when you could entice more people with the background music. It automatically plays once you open the website. It used to help companies boost their brand. The problem is the music slows the website. Besides, people are already listening to their preferred songs while browsing the page. You don’t want to dictate to them what they should listen to.
Organise the products
If you’re selling products, make sure you categorise them. When people want to look for specific items, the headings must tell them where to go. You should also optimise the particular pages where these products are.
Stop redirecting people
You can’t keep on redirecting visitors. It can be frustrating. Not everyone has plenty of time to browse a website. When visitors wish to know something, they have to find it right away. Again, people are impatient. They will leave the site if they can’t find the information immediately.
Don’t use too many colours
There’s nothing wrong with making the website colourful. If you wish to appeal to your audience, appropriate colours are a must. The problem is when you decide to put too many of them at once. Apart from being an eyesore, it also dilutes your brand. Your chosen colour can impact your brand, and you must stick to only two or three. Be consistent across all platforms.
With these tips, more people will feel enticed to visit your website and stay. Consult with your chosen agency about the changes you need to see on the website.
