Buying things online has for many of us fast become our new favourite thing to do. Since the shops closed their doors until it was safer to open, we have been left with a void that needs filling.
Shopping bags have been replaced with cardboard packages that leave us feeling like it is Christmas every time the postman rings the doorbell. And when Amazon makes shopping as easy as it does, you would be forgiven for feeling the pull towards becoming the next Santa Claus.
Amazon is a household name, renowned around the world, and offers no shortage of weird and wonderful things you can get your hands on amongst the daily essentials or great bargains that you cannot find in bricks-and-mortar store. So, if you are thinking about opening up an online shop, look no further than Amazon, and read this piece to find out just why you should!
Established Brand Success
You will be hard-pressed to find someone who does not know what Amazon is. Even those who shy away from online shopping or technology will most probably still know exactly what Amazon is and the joys it can bring. Because of this, it is an excellent place to open a store. This benefit takes away some of the hard graft that comes with setting up your own brand identity and then the following slog that is involved in gaining prospective customers’ trust.
Customizable Options
While you are under the safety net of the Amazon brand, there is the option to customize your shop and its pages to make sure you can separate yourself out from the rest. This is where your personal brand can shine through and make an impression, instead of your Amazon store looking identical to everyone else’s. Differentiation is key. Successful Amazon stores clearly convey their key differentiators, so shoppers can easily identify brands they identify with.
This also means you can expand your business in other avenues, which will complement your Amazon store and vice versa.
Launch a New Product Features
If you are already an established brand and you are looking to launch a new product, Amazon can be the best catalyst. You can get professional advice and assistance from Nuanced Media, which is an expert Amazon agency, and with the help of reviews and SEO techniques, Amazon can prove to be a very successful platform to market your new products on!
Keeps Businesses Up to Date
Many businesses now have their own Amazon store, whether or not they already have a well-established brand or not. Amazon is such a prominent part of online shopping that it can be hard to imagine a brand that doesn’t have an official Amazon purchasing option.
Amazon’s revenue hit $386 billion last year, according the company’s own data. That’s more than Singapore projected GDP for this year. This goes to show just how important Amazon has become in the world of online commerce. It’s simply too big to ignore.
Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin
