— last modified 09 July 2009
In 2008, the European Commission adopted a policy paper on creative content online – building on a 2006 consultation process and launching further measures to support the cross-border delivery of online content.
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The Communication launched the 2008 consultation process and identified 4 main areas requiring EU action:
- availability of creative content if online content services are to develop, more good content is needed, actively licensed and accurately priced for use via the new platforms.
- multi-territory licensing of creative content – the lack of multi-country copyright licences makes it difficult for online content to fully benefit from potential access to the entire EU market.
- digital rights management systems (DRMs) these technologies, often used to restrict access to high-value content (e.g. sports and movies), need to be made more interoperable, i.e. designed to work with all types of hard- and software.
- piracy / unauthorized file-sharing – cooperation is needed between service providers, producers and consumers, to:
– ensure an adequate online supply of easily available and attractive content
– adequately protect copyrighted works
– raise awareness that copyright secures a legitimate reward for producers.
Source: European Commission
