Complaints, Complainants, and Rulings Regarding Drug Promotion in the United Kingdom and Sweden 2004–2012

Author: Anna V. Zetterqvist, Juan Merlo, Shai Mulinari

Price FREE Publisher Lund University Publication date 17 February 2015 ISBN

Publication synopsis In many European countries, medicines promotion is governed by voluntary codes of practice administered by the pharmaceutical industry under its own system of self-regulation. Involvement of industry organizations in policing promotion has been proposed to deter illicit conduct, but few detailed studies on self-regulation have been carried out to date. The objective of this study was to examine the evidence for promotion and self-regulation in the UK and Sweden, two countries frequently cited as examples of effective self-regulation. This new report from Lund University in Sweden shows how the pharmaceutical industry time and again violates regulations on the marketing of drugs. The study has been published in the journal PLOS Medicine.

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