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German car trio and nuclear lobby shamed at 'Worst EU lobbying' awards 2007

05 December 2007
by eub2 -- last modified 05 December 2007

BMW, Daimler and Porsche win public vote for "Worst EU Lobbying Award" and German Atomic Forum receives prize for "Worst EU Greenwash".


German car manufacturers BMW, Daimler and Porsche were disgraced today when they were named winners of a public poll for the 'Worst EU Lobbying' Award 2007. The German Atomic Forum was also named and shamed with a special prize for 'Worst EU Greenwash' at a ceremony in Brussels hosted by the award organisers Corporate Europe Observatory, Friends of the Earth Europe, LobbyControl and SpinWatch.

BMW, Daimler and Porsche - nominated together in the worst EU lobbying category - gained more than 30 per cent of the vote. Their joint lobbying offensive designed to water-down and delay the mandatory CO2 emission reduction targets proposed by the Commission after voluntary targets were not met was deemed to be the worst and most deceptive by voters across Europe.

"BMW, Daimler and Porsche are the worst among the car industry lobbyists," explains Erik Wesselius from Corporate Europe Observatory (CEO). "When the Commission proposed compulsory CO2 targets, the car companies reacted immediately with a lobby campaign full of misinformation and scaremongering.

Decision-makers were manipulated with grossly exaggerated threats of factory closures and job losses. The outcome of this year's 'Worst EU Lobbying Awards' shows that European citizens strongly object to this type of manipulative and dishonest lobbying."

The special greenwash prize for the most audacious attempts to gain unjustifiable green credentials was awarded to the German Atomic Forum, which received more than a third of votes cast. It was nominated for its campaign aimed at improving the image of nuclear energy. Under the slogan "Germany's unloved climate protectionists" it featured images of nuclear power plants placed in unpolluted and unspoilt natural environments.

"The German Atomic Forum took advantage of the public's concern about climate change to promote nuclear energy," says Ulrich Mueller from LobbyControl. "The one-sided ads use idyllic pictures of nature to gain public acceptance of longer lifespans for old nuclear power plants, ignoring the associated risks. The victory of the German Atomic Forum for worst greenwash shows that the
public will not be conned by these attempts to gain unwarranted green credentials."

The runners-up to BMW, Daimler and Porsche in the worst EU lobbying category were EPACA (European Public Affairs Consultancies Association) for its high-profile campaign against the European Commission’s plans for a lobby transparency register, and PR consultancy Cabinet Stewart for running the International Council for Capital Formation – a fake European
think-tank that serves as a front organisation for mainly US-based opponents of the Kyoto Protocol.

In the worst greenwash category the German Atomic Forum took the prize ahead of runners-up  BAE Systems - nominated for promoting deadly weapons as environmentally friendly, and oil giant ExxonMobil - for purporting to be reducing  greenhouse gas emissions when in reality its emissions are increasing.

More than 6600 people across Europe participated in the online poll to decide the winners of the awards.

Through the Worst EU Lobbying Awards, the organisers aim to raise public awareness of controversial lobbying practices in Brussels. This year's awards coincide with debate in the European Parliament about new lobbying rules, as a response to the European Transparency Initiative (ETI) proposed by Commissioner Kallas.

"The dubious behaviour of this year's nominees demonstrates precisely why we need more effective transparency and ethics rules around EU lobbying. The European Parliament must act to oblige lobbyists to disclose who they are lobbying on whose behalf and how much money is involved," says Christine Pohl of Friends of the Earth Europe.

"By voting in large numbers for the European Public Affairs Consultancies Association (EPACA), who are actively campaigning against EU lobby disclosure rules, European citizens have spoken out in favour of greater lobbying transparency," Ms Pohl added.


In March this year, the European Commission announced that it will launch an online lobbyists register, in which all EU lobbyists are expected to disclose basic data, including funding sources and other financial information. The European Parliament is currently drafting a response, which includes a review of the Parliament's own rules around lobbying. Six Parliament committees are involved in the review, coordinated by MEP Alexander Stubb. The main controversy is around the issue of whether new rules around lobbying should include financial disclosure. The organisers of the 'Worst EU Lobbying Awards' believe that financial disclosure is essential for a meaningful lobby register. The European Commission, meanwhile, will on December 12th present a long-awaited communication on "Delivering best practice in professional ethics in the Commission", which will include possible measures to limit conflicts of interest and other contentious issues concerning the Commission's relations with lobbyists.

Friends of the Earth Europe campaigns for sustainable and just societies and for the protection of the environment, unites more than 30 national organisations with thousands of local groups and is part of the world's largest grassroots environmental network, Friends of the Earth International.

Friends of the Earth Europe