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Chipmaker Qualcomm fined EUR 242m for 'predatory pricing'

23 July 2019, 13:02 CET
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Chipmaker Qualcomm fined EUR 242m for 'predatory pricing'

Margrethe Vestager - Photo © European Union 2019

(BRUSSELS) - The EU Commission fined US tech giant Qualcomm EUR 242 million Thursday, for abusing its market dominance in 3G baseband chipsets, sold below cost with the aim of forcing its competitor Icera out of the market.

Baseband chipsets are key components allowing mobile devices to connect to the Internet. The EU executive says Qualcomm sold these products at a price below cost to key customers with the intention of eliminating a competitor.

£Qualcomm's strategic behaviour prevented competition and innovation in this market, and limited the choice available to consumers in a sector with a huge demand and potential for innovative technologies," said the Competition Commissioner Margrethe Vestager: "Since this is illegal under EU antitrust rules, we have today fined Qualcomm €242 million."

Baseband chipsets enable smartphones and tablets to connect to cellular networks and are used both for voice and data transmission. This case concerns chipsets complying with the Universal Mobile Telecommunications System ("UMTS"), the third generation ("3G") standard.

In its decision, the Commission concludes that Qualcomm held a dominant position in the global market for UMTS baseband chipset between 2009 and 2011. This is based in particular on Qualcomm's high market shares of approximately 60% (almost three times the market share of its biggest competitor) and the high barriers to entry to this market. These include the significant initial investments in research and development to design UMTS chipsets and various barriers related to Qualcomm's intellectual property rights.

While market dominance is, as such, not illegal under EU antitrust rules, dominant companies are not supposed to abuse their powerful market position by restricting competition, either in the market where they are dominant or in separate markets.

The Commission says its investigation found that Qualcomm abused this dominance between mid-2009 and mid-2011 by engaging in "predatory pricing". Qualcomm sold certain quantities of three of its UMTS chipsets below cost to Huawei and ZTE, two strategically important customers, with the intention of eliminating Icera, its main rival at the time in the market segment offering advanced data rate performance.

This behaviour took place when Icera was becoming a viable supplier of UMTS chipsets providing high data rate performance, thus posing a growing threat to Qualcomm's chipset business, says the EU executive.

The Commission's conclusion that Qualcomm engaged in predatory pricing during the period investigated is based on:

  • a price-cost test for the three Qualcomm chipsets concerned;
  • a broad range of qualitative evidence demonstrating the anti-competitive rationale behind Qualcomm's conduct, intended to prevent Icera from expanding and building market presence.

The results of the price-cost test are consistent with the contemporaneous evidence gathered by the Commission in this case. The targeted nature of the price concessions made by Qualcomm allowed it to maximise the negative impact on Icera's business, while minimising the effect on Qualcomm's own overall revenues from the sale of UMTS chipsets. There was also no evidence that Qualcomm's conduct created any efficiencies that would justify its practice.

On this basis, the Commission concluded that Qualcomm's conduct had a significant detrimental impact on competition. It prevented Icera from competing in the market, stifled innovation and ultimately reduced choice for consumers. In May 2011, Icera was acquired by US tech company Nvidia, which decided to wind down its baseband chipset business line in 2015.

More information on this case is available under the case number 39711 in the public case register on the Commission's competition website.


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