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Every year, Coachella does something that few cultural events manage at scale: it moves markets. Not just in music or fashion, but in the quieter, more consequential world of brand procurement. As the 2026 edition takes shape, a pattern is emerging among sponsors and merchandise distributors that deserves attention from anyone managing event marketing budgets in Europe and beyond.
— last modified 19 October 2017 SMEs make up the bulk of companies in Europe. Over 90% companies in retail and wholesale; are microbusinesses. The same applies to the hospitality…
— last modified 19 October 2017 Today, on 19 October, the European Parliament Committee on on Civil Liberties, Justice and Home Affairs (LIBE) voted on the proposed e-Privacy Regulation. The…
Marketing has always been about one thing – visibility. That remains as true today as ever. If customers don’t know that your product exists, your business likely won’t be around…
— last modified 17 October 2017 In the summer of 2014, the Architects’ Council of Europe (ACE), the European Association for Architectural Education (EAAE) and several universities were awarded an…
— last modified 17 October 2017 In the summer of 2014, the Architects’ Council of Europe (ACE), the European Association for Architectural Education (EAAE) and several universities were awarded an…
— last modified 17 October 2017 The European Commission adopted yesterday on the World Food Day, EU guidelines on food donation. Retailers and wholesalers welcome these guidelines as supporting efforts…
