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Coachella Music Festival - Image by Benjamin Farren on Pexels

Every year, Coachella does something that few cultural events manage at scale: it moves markets. Not just in music or fashion, but in the quieter, more consequential world of brand procurement. As the 2026 edition takes shape, a pattern is emerging among sponsors and merchandise distributors that deserves attention from anyone managing event marketing budgets in Europe and beyond.

— last modified 16 November 2017 WWF welcomes the creation of the ?The Global Alliance to Power Past Coal?, launched in Bonn today, as an important step toward building a…

— last modified 15 November 2017 spiritsEUROPE regrets the UK Supreme Court ruling on MUP, which will distort competition by preventing efficient low-cost producers of alcoholic drinks in other Member…

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