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Every year, Coachella does something that few cultural events manage at scale: it moves markets. Not just in music or fashion, but in the quieter, more consequential world of brand procurement. As the 2026 edition takes shape, a pattern is emerging among sponsors and merchandise distributors that deserves attention from anyone managing event marketing budgets in Europe and beyond.
— last modified 12 June 2018 The Transnational Alliance to Combat Illicit Trade (TRACIT) and The Economist Intelligence Unit (EIU) released on 7 June the Global Illicit Trade Environment Index…
— last modified 07 June 2018 Moreno Fioravanti, Secretary General of the European Bicycle Manufacturers Association (EBMA) said: “The EBMA applauds today’s European Commission decision to launch an expiry review…
— last modified 04 June 2018 EuroCommerce Director-General Christian Verschueren warned of major consequences for global supply chains resulting from US President Donald Trump’s decision to impose additional tariffs on…
Travelling solo can be overwhelming as one will be tasked with handling a lot of things. But one needs to know that travelling alone can be fun if you know…
The world of marketing has always been associated with an ever – growing number of tools, tips, and tricks to adapt to, but due to the rapidly developing tech scene,…
— last modified 31 May 2018 Commenting on the country-specific recommendations (CSRs), issued last week by the European Commission as part of the European Semester process, EuroCommerce Director-General Christian Verschueren,…
