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How Your Website Can Make or Break Your Business

Changes in the digital era happen so rapidly, and so exponentially that it is easy to think about last year's technological paradigm as ancient history.

20 year ago, a company with a website was way ahead of the game when it came to electronic and online business. Nowadays, with so many options, customers don't just expect a strong online presence; they expect perfection.

If you are building your website, debating whether you need one, or in the process of auditing your current online setup, here are some of the ways a website can make or break your business.

Most People Won't Consider a Business Without a Website

It is one thing to be unsure about how to design your website to maximize your chances of success and entirely another thing to debate having one in the first place. That bottom line is, we are so firmly entrenched in the digital and online era that most people will not even consider doing business with you if you don't have a website.

People surf the internet, especially in developed countries, and much of that browsing is done via mobile phones. A significant number of people will dismiss your business if you don't have a strong online presence.

Optimizing Your Website for Mobile

The majority of web traffic in this day and age is mobile traffic, and that percentage is only likely to rise. Having a mobile-optimized (and at the very least, mobile friendly) web design means making sure your site is navigable on mobile phones. The way your site displays on a 15-inch laptop screen is not necessarily how it will look on a mobile phone.

People make purchases from their phones all the time, and they will be quick to buy from your competitors if your website is not mobile friendly. It is also crucial to always keep mobile web design best practices in mind when building or revamping your site.

Well-organized Sites Promote Conversion

It's not enough to simply attract people to your website. You could have the best SEO in the world, and marketing campaigns and content that blow your competitors out of the water. If your site is poorly organized,it is going to have an impact on how many purchases are made.

If the point of your site is to get people from product page to checkout as quickly and efficiently as possible, then you want that process to be completely intuitive. If you want people to contact you directly, or engage with you on social media, having your contact information immediately visible and easily reachable is essential.

Websites That Don't Represent Your Brand Will Flop

One of the most important principles to keep in mind when designing your website is that perception is everything. A well put-together, thematically congruent website that employs consistent colour schemes, and lines up perfectly with your physical marketing materials is a necessity.

People are quick to write off your business if your website is not aesthetically pleasing. Your brand image is also much more likely to be ingrained in someone's mind if what they see online is consistent with what they have seen elsewhere.

In the digital era, your website isn't just an extension of your business, in important respects, it has become your business. Brick and mortar stores are still important in many industries, but a strong online presence is a necessity in the 21st century. If you are wondering how and why your website and web design might be making or breaking your business, these tips should provide an important reality check.

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