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Top Reasons to Translate Your Website in Coronavirus Time (COVID-19)

14 May 2020, 12:04 CET

Certain events and mishaps take a massive toll on the business scene, and one of the recent examples is the COVID-19 menace. This pandemic has brought the world a standstill. Many countries are reeling under its grip, and they have been forced to deploy lockdown.

While specific sectors like aviation, travel, film production have taken significant hits owing to this unforeseen development-there are others that are struggling to get back on their feet. Some e-commerce sites and medical-related sectors are operating partially. This can be the ideal time to seek website translation services.

Five ways online translation services can benefit your business amidst the pandemic?

While the mayhem unleashed by Coronavirus has affected business operations adversely worldwide, it is time you can utilize the online translation services to make your business condition improve. Read on to understand how getting your website translated can be helpful in such dire times:

Reaching to the users in foreign countries- Now, a large section of the global population is being forced to stay home locked-literally. In most countries, the govt has enforced lockdown, and the citizens are spending a lot of time online. In many states, there are millions of people who can't read English or European languages.

If you get your brand website translated, these people can access your website and learn about the services and products offered by your company. This can serve as a long term marketing tactic.

Making your site content locally relevant- Some online retailers have tied up with local delivery ecosystems too. If your company has similar plans to cater to the needs of the people in the region, revamping site content can be a good idea.

Top-notch online translation services can do the needful in this regard. They can tweak the site content to make it more comprehensive for users of specific regions.

Sharing your brand's values and ideologies- At a time when the world is reeling with an unprecedented health menace, many businesses are doing their bit to help the customers- in different ways.

Some brands are asking their customers to donate for the victims and affected a lot while others are spreading awareness about the pandemic and offering safety tips. You can request an entity offering content creation and translation services to develop a section on your brand website for such needs. This can be done in more than one language as well.

Understanding user needs better- An online translation agency can help you understand the user needs better. You can seek the services of such an agency to augment a user feedback section (multilingual) on your website. This can be especially useful for understanding the needs of overseas customers who are not proficient in English.

Getting a site translated in English – Your business may be based in a Non-English speaking country, but you can gain by getting it translated into English. This is applicable when you have buyers in English speaking countries. Without proper and accurate translation, your brand may get mired in troubles- including legal ones.

The translation needs to be spot on if you are thinking of sending supplies to a country affected massively by the COVID-19 outbreak.

How to pick the apt site/content translation service provider:

Several entities offer site and content translation services nowadays. They offer translation from English to other languages and vice versa. To make sure you select the most suitable agency, use these tips:

First of all, you need to check the expertise of the agency. Ideally, go for a translation entity that has been active in the industry for a long time.

You need to get facts on the cost of translation packages clear. This will depend on the word count, the number of pages, etc.

These entities usually work for different types of clients. It is better if you can check out samples of their previous work. Check out for online testimonials and feedback of their clients in a few social media circles.

Before you finalize the deal with such an agency, ensure you read and understand their terms of service. This will be better for both parties, eventually.

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