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Preparing Your Business for European Growth

If you have been running your business for a number of years in one country, you may have been considering expansion for a while. It's a scary subject, but if your business is showing signs of successful growth, looking into European expansion could be the next opportunity.

When you have run your business from one office for so long, the prospect of opening a new office in a new country can be daunting.

How do you find the right location? How do you set it up while keeping the other office going strong? What about the cultural considerations?

There is a lot to examine if you're looking into European growth, therefore the below tips and advice could be worth exploring:

Communication systems

An efficient communications system should be already in place for your existing office location, but it's worth assessing and reviewing if you are set to expand.

Do your homework around software and hardware options that can make communications across the globe easy and fast. It's worth having a chat system installed for all company users so that messages can be sent straight away, which will be more cost effective than to keep making phone calls.

Along with this, investigate video style dial-ins so that everyone can join the same meeting and share screens, without leaving your computer.

Office set up

Renting or buying another office premise won't come cheap, therefore you will need to be saving for this well in advance. Once the premises have been confirmed, then comes the fitting it out with supplies, furniture and utilities.

It's essential to do your research when it comes to everything from electricity to water - being cautious to compare business electricity prices. You can find help online with this, where you can look into the different business electricity and utility prices on this website here.

You ideally want the most competitive rates for your utility bills from the beginning, so see what deals you can get as a new customer. Then, you have the task of advertising for staff positions, training, and of course, starting to run and market the venture.

Company culture

Company culture is the heart of any business, where staff should enjoy coming onboard with the company in a new country, and all strive to launch with passion.

Take the same company culture positives from the existing office and bring them to the new one, making little amendments to reflect the country, language and morals. Decide from the very beginning the exact type of company culture you wish to to take across to this new country and drive that goal from the very start. This will involve learning about cultural norms and expectations, which takes us onto the next point to consider.

Challenging cultural norms

Although the business will have the same goals and aims across the two offices, remember that it's important to always respect the country you are expanding into regarding values and traditions.

Overall, opening new offices across European countries should not be a problem for growing businesses as long as thorough research is carried out. The key is to make sure employees are treated fairly and equally no matter where they are in the world, and that you look into each of the above factors carefully.

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