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What Is the Best Strategy for Blogger Outreach?

One essential strategy in search engine optimization, which goes hand-in-hand with link building is blogger outreach. It not only increases brand recognition but also generates high-quality backlinks to your website.

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But any expert blogger knows that it is not only tedious but also time-consuming. Despite the challenge, however, blogger outreach is considered an essential strategy in online marketing. Since the priority in SEO is to build links, blogging is a foolproof way of mobilizing content.

Additionally, blogger outreach determines how relevant a website is within a specific industry or niche. It will also help the company use to their advantage the credibility of the site used for linking. It was found in research that online consumers read blogs, and 61% of them make a purchase based on a blog recommendation. Therefore, getting linked to a trusted blog will also lead to higher confidence from your target consumers.

Now that the benefits have been established, the next step is to ensure that you get the most value out of the links you create. For a more effective approach to blogger outreach, consider the strategies below.

Building relationships

Reaching out to bloggers requires a personalized approach. What does it mean to build relationships? It means pitching to bloggers with an authentic purpose, in addition to sending outreach emails. You need to nurture your connection with the blogger and offer simple tokens that can help solidify the relationship.

Focus on quality versus quantity

Although the primary approach of most link building service providers is to create as many links as possible, it is more effective to focus on the quality of the posts rather than the quantity of the posts. By choosing bloggers that write posts specific to your industry or niche, the blogs are more personalized, and the bloggers will take it upon themselves to share their experience with your product or service. This approach will create a more natural engagement among potential customers.

Create real content

Another effective strategy in developing guest posts is to create genuine content. Bloggers can become the influencers, which will further authenticate your brand. Reaching out to customers by creating a "need" that speaks to them on a personal level is found to lead to higher engagement among target consumers.

Network with brand advocates

If you want a more genuine approach to blogger outreach, why not connect with brand advocates who can sincerely speak about your product through their platforms? It will be less of a marketing strategy, but rather a more organic technique that seamlessly promotes your brand. These advocates who are willing to share on social media and post on their blogs are the best ambassadors for your brand.


Blogger outreach may be considered a tedious SEO strategy, but it is highly essential if you want a comprehensive and exhaustive campaign to build links. SEO is not a one-trick pony. It is an ever-changing field, and even bloggers today are adapting. If you are not getting the results, change the approach. One of the suggestions above may lead to the breakthrough you need to boost your SEO efforts.

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