2 Marketing Trends to Watch in 2019
For any business owner who dreams of growing their company tenfold, there’s no better way to ensure success for your venture than to market it effectively. Marketing is the only way consumers near and further afield will know your name, what you do and, most importantly, what you offer.
There are a variety of marketing techniques to utilise, but in the modern world, the best and most cost-effective method is certainly digital marketing. With this particular offset of marketing, you can significantly increase your consumer reach across countries and continents by focusing solely on digital aspects on your campaign. This includes, but is not limited to:
- Content marketing
- SEO
- PPC
- Link building
- Social media
As we approach 2019, however, it’s time to turn our marketing attention to the trending techniques to use in the new year, with the following two, in particular.
Always Be Genuine
Admittedly, this isn’t a new trend. Yet, authenticity is a significant factor in why consumers choose one business over another. It’s such a significant factor that 86% of consumers state this is a deciding factor in selecting a brand. For a company who wants to reach new and broader audiences, creating and developing a reputation based upon your authenticity is crucial. How can you ensure you are always genuine in every communication?
One way is to utilise the trend of User Generated Content.
What is User Generated Content?
Instead of turning to corporate businesses to produce the latest video advert for your brand, ask your customers to help. This method works particularly well for the millennial market, especially for those who participate actively on social media, such as Instagram. UGC focuses primarily on brand and consumer engagement. Engagement is critical for any business success.
Remember: It’s an old saying now, but content is truly king in the marketing world. When you utilise UGC, don’t forget to also provide informative, engaging content on your blog and website. Content marketing is still going to reign supreme for many years, so if you need help in this particular department, speak to the experts at Bigfoot Digital to create a winning strategy for your brand.
Snack Ads
The majority of modern consumers do not have a long attention span. With the easy-to-digest content, video advertising and, quite simply, not enough time in the day, marketers need to grab the attention of their audience fast. Advertising has long moved on from page-length adverts for a particular brand in a newspaper. Now, consumers are more likely to view a snippet of an ad from a favourite brand as they scroll through their social media feed. It means that quality over quantity is undoubtedly ruler in the advert world. However, snack ads take this one step further. Primarily, they are a short video less than 10 seconds long, which is the perfect amount of time to provide a snippet into your brand while enticing a viewer to learn more.
Examples of Snack Ads
Snack ads are ideal for teasing consumers with a sneak peek of an upcoming product. For a fashion brand, use snack ads to reveal snippets of new items which will be coming on sale in the near future.