How to Deal with Product Changes, Corrections or Promotions

Sometimes a product's details aren't correctly given on the packaging and it's necessary to produce a replacement or alternative information to clarify what the correct information is. Other times, highlighting a feature of the product that's attracting the most attention with customers but isn't currently positively promoted on the packaging requires an affordable solution to add appropriate emphasis on every product. Or, a short-term promotion is needed to highlight a special offer.

How can you deal with these types of last-minute changes, correction or promotions? Let's find out now.

Using a Package Insert Inside the Product Box

One of the easiest ways to provide a correction to the product information or to clarify something is to insert a notice on an A4 letterhead. On the letter or notice, it clarifies to the customer what has changed or been added.

This is suitable in a situation where the information is more than a few words that would fit on a sticker on the product itself. Therefore, it goes inside the product box, or if it's a notice to the retailer, then it should go inside the shipping box but outside the physical product's packaging itself.

Promotional Labels

Promotional labels are a great tool to add a sticky label to the outside of the product packaging. These might highlight a special offer, an added feature, that it's a limited-edition model, or maybe to confirm that it's organic, free-range or something else.

Using Polypropylene labels is often the best approach. They're printed on a roll which is convenient to store, and then you peel them off one-by-one as they're needed. Pickers and packers can select products for shipping to retailers or end customers and have the stickers handy to apply to the correct product packaging before it gets shipped out.

Polypropylene is a synthetic material that's both waterproof and weatherproof, so stickers made from this can take some punishment inside the shipping box. They resist alcohol, oils and chemicals that would otherwise smudge the print on the label. There's a choice of a clear matt or gloss finish too. The adhesive used to hold these stickers in place is either removable or permanent, depending on what your company's needs are.

Overriding Product Information on the Box

It's possible that the information printed on the packaging is incorrect. This happens in cases where it was discovered too late into the packaging print run to stop it. For the current batch, it's often cheaper to place a sticker over the top of the incorrect information with the right details than to pay for new packaging and re-packaging which would, in part, have to be done manually.

When a business runs into a snag with their physical product line, the important thing is not to panic. There's almost always a way around the problem when smart minds come together to figure out a solution. Then it's just a matter of working through the problem.