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You are here: Home Focus The Rivalries Rage On in the Retail Industry as Giants Take on Each Other

The Rivalries Rage On in the Retail Industry as Giants Take on Each Other

20 December 2017, 18:20 CET

It's a dog eat dog world out there and nowhere is that truer than in the retail industry. Some of the biggest retailers out there - including Tesco, Sainsbury's, and Asda - are doing whatever they can to topple the other, even if that means making ruthless job cuts, massive restructuring, and changing how they go about doing business.

Supermarket trolleys

Of course, these rivalries are nothing new. Sainsbury's and Tesco have been at one another's throats since Tesco's arrival on the scene in 1995. Thanks to so many other players on the field now, from cut-price retailers such as Aldi and Lidl to behemoth Amazon, this rivalry has only heated up and intensified over the years.

As we head into the most important season of the year for retailers – the Christmas season – the battle rages on and Tesco has announced a number of promotions and plans that are aimed at ensuring the retailer has an incredible season.

First Job Cuts and Now Hiring a Variety of Positions – Tesco Changes Course

Earlier this year, the retail industry was awash with news that Tesco would be cutting 1,200 jobs, but it seems that course of action has changed. The retailer is now looking to hire new drivers, but those in the industry are commenting on the fact that these jobs are offering some extremely competitive pay packets.

So in what areas do Tescos believe they can improve to gain more of the market? According to Dan Razavi, retail expert from, customer service and satisfaction is vital "We believe that Tesco's are looking to win customers over with a high level of customer satisfaction and a smooth shopping experience - which their drivers will assist with. Delivery drivers hold the responsibility of making sure product gets to the stores on time so that shoppers never have to leave empty-handed. No time is more important to have the shelves fully stocked than before Christmas!"

Tesco is also making sure that customers don't think twice about visiting them by offering their price-match guarantee. This guarantee was introduced a couple of years ago and was meant to really dig away at Sainsbury's customers. It's a promotion that customers can use both in the store and when shopping online.

When it was introduced, there was an uproar and Sainsbury's even made an appeal to the Advertising Standards Authority stating that it was misleading. It turns out that the Tesco 'price match' is simply on each store's own brand of products.

Others Have Snuck In

While Tesco and Sainsbury's have been busy trying to out-wit and out-do each other in a campaign to gain the most customers, other retailers have started to slide their way in. German discounters Lidl and Aldi seem to be making their own waves in the market and are now starting to gain their own market share in Britain. This, of course, means market space is being taken away from Tesco and Sainsbury's.

The rivalry between Tesco and Sainsbury's certainly won't come to an end anytime soon, but Tesco now has others it needs to compete with if it hopes to keep its market share.

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