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4 Global Marketing Mistakes Your Company Should Avoid

27 December 2017, 12:24 CET

Taking your company into a new country can be a very exciting process. If you fail to focus on making an adequate marketing strategy to attract new customers in a foreign country, it is only a matter of time before this venture fails.

Travelling to a new country to check out the market there will require you to get approved for an ESTA. You may be wondering, what is ESTA? This is a Visa that is required to travel in countries like the United States. Once you have been approved for this Visa, you will be ready to check out a new country. Here are just some of the global marketing mistakes that you will have to avoid at all costs.

1. Failing to Properly Adapt to the Local Market

When trying to take your products or services into a new country, you have to abide by the unspoken rules these areas have established for businesses. If you are not trying to be relevant to what the buyers in a country want, you will find it very difficult to achieve the level of success you are after. Major corporations, like McDonalds for instance tailor their menu to fit the market they are in. This is why you will find things like pasta dishes on the menu for McDonalds throughout Italy. You have to find a way to add a local flair to your products or services to get the attention you are after. Making these alterations can help you greatly when trying to find a new audience.

2. Make Sure Your Brand Name Translates Well

Getting a feel for how well your brand name translates into a foreign language is important. If you fail to check this out, it may lead to you not being received very well due to the language barrier. The last thing you want is for your business name to translate to something offensive in a foreign language. By taking the time to find out this type of information, you will be able to make changes to your business name when advertising in local markets. Working with a local in the country in question is a great way to get information regarding how well your brand name will be received. Even if you have to pay this individual for this type of help, it will be well worth it in the long run.

3. Neglecting to Change Up Your Marketing Strategy

Some business owners think they can use the same marketing tactics in a foreign country that they use to attract business in their local area. The fact is that without a bit of originality in your marketing techniques, you will find it very difficult to attract customers in a foreign land. Doing a bit of market research to find out what type of marketing gets the best traction in a particular country is wise. Once you figure out what the audience in a country likes, you will be able to alter your approach to marketing to appease them. Making these changes can help you to increase the amount of sales you are able to get in a new market.

4. Covering All Marketing Fronts is Important

Getting focused on one particular area when it comes to marketing your company in a new area can create a lot of problems. Your goal should be to use any and every tool you have available to market your company. Doing ads online and in print will help you cast the largest net when it comes to getting customers. The money that you invest in this type of marketing will pay off when you are able to get a large audience in a new country with ease.

Working with individuals who are familiar with the business climate in a particular area is a good idea. These individuals will have no problem helping you map out an effective marketing strategy for your business.

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