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The human cost of cheap bananas

12 November 2015
by eub2 -- last modified 12 November 2015

New report shows how increasing market power and Unfair Trading Practices of European supermarkets affect banana small farmers and plantation workers


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Banana workers and small farmers in developing countries are exposed to toxic agro-chemicals, earn poverty level wages and work in a climate of fear, reveals the report "Banana value chains in Europe and the consequences of Unfair Trading Practices" published today by Banana Link and the Fair Trade Advocacy Office FTAO. The report also shows how European supermarkets contribute to this situation by engaging in Unfair Trading Practices (UTPs).

The banana supply chain has long been a symbol of injustices in the global trade market. For instance, since 2001 banana wholesale prices have fallen by almost 25%, whilst retailers have increased their share of the banana value to around 40%.The same period has seen significant increases in both production and living costs. Food, health, education and other living costs have rocketed, for example, by as much as 278% in the Dominican Republic.

"Around 40% of the profits on bananas are kept by the retailer, whilst workers receive only 0.7 to 1%. This barely meets the costs of subsistence. It is certainly not a living wage, nor decent work, as defined by the International Labour Organization (ILO)", says Iris Munguia, Representative of COLSIBA (Coordinating Body of Latin American Banana and Agro-industrial Unions).

"The imbalance of power in the banana supply chain and Unfair Trading Practices of supermarkets come at a high price", says Jacqui Mackay, UK National Coordinator of Make Fruit Fair! from Banana Link. "This generates and amplifies significant negative social and environmental impacts in most banana producing countries, including the denial of basic human rights, gender discrimination, a failure to earn living wages, and long working hours."

For decades a few multinational companies have dominated the banana market, negatively affecting the lives of workers and farmers. Now, the power has shifted to the supermarkets. "Concentration in the European retail market has rapidly increased in recent years and this will continue. In Germany only four supermarket chains dominate 85 per cent of the market.", says Franziska Humbert, Policy Advisor Labour Rights and CSR at Oxfam Deutschland. "Supermarkets use their growing buying power to push prices down below sustainable levels."

The European Commission already acknowledged the prevalence of UTPs and will decide at the end of this year whether to propose stronger regulation or not. "There is now a window of opportunity in the European Union policy process to tackle Unfair Trading Practices in the food supply chains", says Sergi Corbalán, Executive Director of the Fair Trade Advocacy Office FTAO. 50.000 European citizens have signed the Make Fruit Fair! petition urging the Commissioner Bienkowska to make a legislative proposal.

The report is based on interviews of more than sixty actors from the banana industry in several Latin American countries and a survey conducted in Costa Rica in August 2015. It reveals several UTPs like one-sided clauses in contracts with producers and exporters that lead to cancellations and rejections of orders on dubious grounds.

It documents market data both at European level but also focuses on the specific markets of the United Kingdom, Portugal, Malta, Italy, France, Germany, Austria, Czech Republic, Hungary, Poland, Latvia and Romania.

The Fair Trade Advocacy Office (FTAO) speaks out on behalf of the Fair Trade movement for Fair Trade and Trade Justice with the aim to improve the livelihoods of marginalised producers and workers in the South. The FTAO is a joint initiative of Fairtrade International,World Fair Trade Organization and the World Fair Trade Organization-Europe.

Fair Trade Advocacy Office
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