Skip to content. | Skip to navigation

Personal tools
Sections
You are here: Home Members Warwick Business School Nissan warning on no-deal Brexit a stark reminder jobs still are not safe

Nissan warning on no-deal Brexit a stark reminder jobs still are not safe

Posted by Warwick Business School at 03 June 2020, 17:46 CET |
Filed under: , , ,

Expert comment from Christian Stadler, Professor of Strategic Management and automotive industry expert at Warwick Business School:

"Last week's news that Nissan planned to keep its Sunderland plant open, while shutting its factory in Barcelona, came as a relief for British workers.

"However, this new warning that the plant is under threat in the event of a no deal Brexit is a stark reminder that jobs are still not safe, both at Nissan and other British car factories.

"The prospect of tariffs on cars exported to Europe will be particularly concerning for Nissan. If the UK imposes a 10 per cent tariff on imported cars, it is reasonable to assume the EU will respond in kind. That is likely to have a much bigger impact on sales of a Nissan Micra, for example, than a mid-range German car such as a Mercedes, BMW, or Audi.

"Nissan's market share has already fallen in Europe and the company is more focussed on the US and Asia, which poses a threat to jobs in the medium to long term. It is already looking for efficiency savings. If trade tariffs cut profit margins, it is not hard to imagine that Nissan will close its Sunderland plant and relocate production elsewhere."

Document Actions
Become a Partner

Partnership gives you:

  • Your own section on EUbusiness.com - with your press releases, position papers, events, job vacancies etc
  • Each content item linked from topic channels where your organisation has expertise
  • Listing on Partners page
  • Branded with your logo and links

For further details on becoming a Partner, contact email salesSales by email, or phone Nick Prag on +44 (0)20 7193 7242.

Membership options