NERGI®: The New Superfood
04 July 2016by ubi -- last modified 08 July 2016
The NERGI® kiwi-berry fits is to be launched in the UK this August.
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Revolution and the UK are not usually two words you'd find sitting in the same sentence but here we go: food in the UK has been revolutionised. With innovative pop-ups literally popping up all over the place, exciting new foods and combos being launched and the internet providing a wealth of information on all things food which would previously have escaped the reach of the majority of us, foodies have been in for some real treats over the past few years. Since many of these trends and innovations have been based around natural and seasonal grub, we are seeing a surge of interest in healthy eating and natural foods. Consequently, people in the office are less likely to be hitting the biscuits come 3pm and are instead more likely to be picking up a light, fresh and healthy snack which keeps metabolism in check as well as providing great nutritional value. The NERGI® kiwi-berry fits in neatly to this unstoppable trend and is to be launched in the UK this August. Having already hit the shelves in several European countries, this superfood's popularity continues to grow from strength to strength, attracting increasing numbers of consumers. |
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THE CHERRY-SIZED KIWI-BERRY Originally from Asia, the baby-kiwi fruit belongs to the Actinidia arguta species and has grown in the wild for centuries! In 2005, new varieties of baby kiwis were discovered in China, and later in New Zealand, which kept better than previous varieties of the fruit. The naturally sweet fruit is notable for its small size and unique characteristics, such as its smooth, fine, and edible skin. If you cut it in half, you'll see its flesh resembles that of a kiwi. Despite their similarities, NERGI® and kiwis don't share the same taste – the baby-kiwi berry is sweet with a slight sharpness to it. Under certain production conditions, the fruit's flesh, and sometimes its skin, may become pink in colour. A seasonal fruit, it is on the market from late August until mid-November, alongside other fruits such as raspberries, blueberries, and currants. A FLOURISHING INDUSTRY IN EUROPE 150 European expert growers have already begun producing this small, yet highly innovative hand-picked berry. The 170 hectares of sustainably-farmed orchards used solely for their cultivation can be found largely in France, Portugal and Italy, where climatic conditions and soil quality are ideal for growing the fruit. NERGI® has been met with resounding success among consumers in Germany as well as in France, Portugal and Italy. Consumers in the Benelux countries and Scandinavia are also hot on the uptake. A STRONG SHELF POSITION IN A GROWING MARKET NERGI®, is a new berry not to be confused with kiwis, though it comes from the same family. It is to be distributed to large retailers and will be sold in the berry and/or snack sections, preferably in the chilled aisle to ensure their freshness upon purchase. Due to their vivid green appearance, they jump out at you at the supermarket, next to the reds and darker blue hues of other berries. NERGI® is also distributed to catering specialists and via specialist channels. Mini by nature and a natural convenience food, NERGI® kiwi-berry is deliciously sweet, doesn't need to be peeled, doesn't stain and best of all, is rich in nutritional benefits. We've all been there in the middle of a busy week, hit with a craving for something sweet, more often than not this ends in the purchase of something tasty, yet not very filling or nutritious. As a berry and small fruit, NERGI® is ideal for eating on the go, perfect for keeping in your bag – surfing the current trend for healthy convenience food. It may be small but it is a superfruit packed with health benefits: vitamin C, vitamin E, minerals, fibre and anti-oxidants. Just 100g (around 10) of the berries provide you with 87.5% of your daily recommended allowance of vitamin C - much more than oranges (39.7mg per 100g) or lychees (42mg per 100g) or even redcurrants (40mg per 100g). All of these nutritional benefits at less than 52 calories per 100g. Since NERGI® is a delicate fruit, it is sold in practical, protective, informative packaging. NERGI® is a versatile fruit, lending itself well to salads, desserts, breakfasts and of course enjoyed on its own. |
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