French nappy brand Tidoo launches brand new 100% organic, 100% gentle Care range on stand D49 at Natural and Organic Products Europe 2016
22 February 2016by ubi -- last modified 14 March 2016
Tidoo, producer of disposable nappies, training pants and organic skincare, will be showcasing its Night&Day and Stand Up ranges on stand D49 at the Natural and Organic Products Europe trade show, taking place at ExCeL London on 17-18 April 2016. The trade show also presents an opportunity for this exciting newcomer to the organic retail sector to launch its brand new Care baby skincare range. Regularly participating in consumer panels and consulting with a vast network of bloggers in France, Tidoo values the input of its consumers and is keen to meet specialist British bloggers and journalists at Natural and Organic Products Europe 2016, a key event in the organic retail calendar.
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The number of consumers seeking natural and organic products is increasing. The most common reason for families taking an interest, amidst multiple health related questions, is the arrival of a child. This concerns the baby’s daily nutrition and hygiene: areas where quality has to be immediately recognisable and not one factor neglected.
It was long thought that reusable nappies were the only environmentally sound choice. Disposable nappies became more biodegradable, but their leak protection was unreliable and prices were high. Eco-conscious consumers therefore had to keep buying non-eco-friendly nappies.
In 2013, Tidoo was born, offering a viable alternative to non-eco-friendly nappies: an effective eco-friendly nappy at an affordable price. Made in France, Tidoo nappies won the "Best Eco Product 2015" award. Now, having introduced its training pants, Tidoo continues to fly the eco flag, with its Ecocert and COSMEBIO certified lines of organic baby products.
Tidoo is currently available in over 1,000 organic retailers in France, as well as in numerous independent retailers and shops all over the world. It is now looking to market its products in the United Kingdom and hopes to build valuable relationships with potential British investors and partners during its time at Natural and Organic Products Europe 2016.
Frequent contact with 150 blogger advisers in France and a healthy online community of consumers, Tidoo is no stranger to keeping in touch with its key market. Subscribers to its website receive regular emails offering expert advice for each stage of pregnancy and motherhood. Having participated in consumer panels at trade fairs, Tidoo values the customer feedback it receives and uses it to continuously improve its products.
Tidoo would like to invite British press, media and bloggers who specialise in baby products and organic retail to come and meet the company on stand D49 at the Natural and Organic Products Europe trade show on 17-18 April 2016, where it will be launching its brand new Care baby skincare range and providing samples.
Please register your interest in meeting Tidoo with Fran Lambert, Press Officer at Business France (The French Trade Commission in the UK) – simply click "RSVP" below:
About Tidoo
The Tidoo brand was founded by Kilian O’Neill and Geoffroy Blondel de Joigny in 2013. As wholesalers of organic, eco-friendly and ethical products, they noticed that the current range of eco-friendly nappies were not leak-proof or reasonably priced.
O’Neill and Blondel de Joigny therefore decided to found their own eco-friendly baby product brand. The first range of eco-friendly, disposable and leak-proof Night&Day nappies enabled Tidoo to make its mark in the organic retail sector. The range has since expanded threefold and the brand is sold all over France and the rest of the world.
For more information on Tidoo, visit http://tidoo.eu/en/ or contact:
Kilian O’Neill, Marketing & Communications
+33 (0)6 61 38 81 24
Geoffroy de Joigny, Sales
+33 (0)6 62 88 81 24
