The Escape Industry: How Iconic and Innovative Brands Built the Travel Business
Author: Mark Tungate
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Price |
GBP 19.99 |
Publisher |
Kogan Page |
Publication date |
03 October 2017 |
ISBN |
978-0749473501 |
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Publication synopsis The Escape Industry, by Mark Tungate, explores the evolution of the travel industry and the lessons we can take away from some of the world's leading brands. He explores the origins of these companies, and asks what it is that has enabled them to thrive, whilst others have failed and disappeared. The book explores the beginnings of some of travel's most iconic brands, including Thomas Cook, AirBnB, The Ritz, Lastminute.com, British Airways and Ryanair. Studded with exclusive interviews and alive with incidents and anecdotes, The Escape Industry takes readers on a journey into the past, and the future, of a fascinating industry in a way that will appeal to business leaders, marketers, travel industry professionals and anyone who has an interest in travel as a consumer.
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